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Hyundai Motor India Ltd (HMIL), the country�s largest passenger car exporter and the second largest car manufacturer, today inaugurated India�s first Digital Automotive Experience Outlet ��Unity Hyundai, New Delhi�.

Unity Hyundai � Digital Experience Outlet is a �New Thinking, New Possibility� approach which offers an unique car buying experience to modern shoppers by adopting the digital screens and artworks as per the changing taste of customers. It will provide a customer-centric experience allowing visitors to research, test-drive, part-exchange their old car and purchase a new Hyundai car � either with cash or through various finance packages.

The outlet is staffed with highly trained and knowledgeable sales representatives expressing the Modern and New Age Hyundai Brand. It is designed to provide Hyundai Experience to customers giving them freedom of purchase. Unity Hyundai�s pioneering Digital Experience Outlet has been designed to be easy-to-use, flexible and convenient for the customers to Experience Hyundai.

Commenting on the opening of the first digital experience outlet, Mr. Y K Koo, Managing Director, HMIL commented: �Hyundai has the customers truly at its heart. This outlet expresses Hyundai�s modern premium brand identity. Unity Hyundai is India�s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers. The key drivers for the success of Unity Hyundai - Digital Experience Outlet will be Evolution, Innovation and Experience. This exciting new digital outlet from Hyundai exemplifies these themes to create a unique experience.�