HONG KONG SAR – Media OutReach – 17 October 2022 – Hong Kong start-up Uphold Living has developed a patented design product known as Uphold Cutlery, which is as light and small as a business card case, functional and made of food-grade and recyclable materials. The innovation is an indispensable everyday use item for green living enthusiasts. Uphold Cutlery‘s crowdfunding campaign will launch on Kickstarter on 18th October. Join us as a backer and uphold your green lifestyle!
Be Bold, Unfold & Uphold
Kickstarter campaign (launch time: PST 0900 18/10, HK time 00:00 19/10)
www.kickstarter.com/projects/uphold/pocket-size-reusable-folding-travel-cutlery
Webpage: www.upholdliving.com/exclusive-offer
Unparalleled Design Resulting from Years of R&D
Eric Tong, Co-Founder and Principal Designer of Uphold Living said sustainable development and the elimination of one-off usage of plastic utensil is an irreversible global trend. “Many people own a reusable cutlery set but they rarely carry it around simply because of flawed product design. For example, the set is too bulky to be carried in pockets, or their package simply doesn’t fit in with our daily outfits. Some products compromise their function to the over-emphasis on the compatibility by combining the fork and spoon in one piece. Some are difficult to wash and some use materials that pose health-risks. Uphold Cutlery is addressing all these concerns as a result of our long-term research and modification.”
Uphold Cutlery is made from recyclable materials which are compliant to food safety standard. Despite the small size, it contains a fork, a knife and a spoon and stands out from its counterparts in the market with its incomparable light-weighted and slim fold design, coupled with the affordable prices. In addition, the heads of the utensils are replaceable while the whole set can be detached into plastics and metals separately for upcycling. Uphold Cutlery won Silver Award (Leisure and Travel) in Hong Kong Smart Design Awards 2022 organised by the Hong Kong Exporters’ Association
Uphold Cutlery‘s crowdfunding campaign will start on Kickstarter from 18th October. Pledge level starts at USD40 while early bird backers will enjoy 50% discount for the reward of a cutlery set.
What makes Uphold Cutlery incomparable:
[Annex I]
Facts & Figures of Disposable Plastic Utensil
In Hong Kong
Source of information:
**National Geographic
*Measures to curb disposable plastic tableware (LegCo research publications essentials)
[Annex II]
Eric Tong Co-Founder, Director, Principal Designer, Uphold Living | Chris Lim Co-Founder Uphold Living |
Eric Tong graduated with a Graduate Diploma in Architecture from The Bartlett School of Architecture, UCL in 2004. Having worked for renowned late architects Zaha Hadid and Future Systems, Eric developed a passion in industrial design. He is devoted to design innovation and in the eight years since his studio’s establishment, his work won multiple international awards, including the Good Design, Good Design Singapore, IF, Design For Asia, Golden Pin, and Perspective A&D Trophy Awards. In 2015 he received the Perspective 40 Under 40 Award of which he was celebrated as one of the most influential designers of the future. Eric and Chris Lim co-founded Uphold Living in 2020, focusing on the design and development of sustainable lifestyle products. The Uphold Cup gained recognition in the HKDA Global Design Awards 2018. Besides his ventures, Eric serves as a design and innovation consultant. In 2015 he was invited to advise Audi on its AIR (Audi Innovation Research) Programme. Eric is a Council Member of the Royal Institute of British Architects (HK Chapter), and served as an Executive Committee Member of the Hong Kong Designers Association. Eric engages himself in research and teaching in parallel to his practice of design. In 2016 he was awarded Best Design Educator from the Hong Kong Designer Association. Eric was adjunct lecturer of Architecture at the Hong Kong University SPACE and lecturer of Innovative Furniture Design at the Hong Kong Design Institute. |
Hashtag: #UpholdLiving
Uphold Living is a sustainable product design brand and a start up. We work on a mission to promote sustainable lifestyle and the elimination of one-off utensil through our products including cups and cutlery set.
Website:
Facebook page:
IG:
Vietnam is increasingly popular among Indian tourists, consistently topping reports and surveys as a favoured…
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 24 December 2024 - For Octa, a…
ACCRA, GHANA - Media OutReach Newswire - 24 December 2024 - 1win, in partnership with…
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 24 December 2024 - Shopee Malaysia recently…
MOSCOW, RUSSIA - Media OutReach Newswire - 24 December 2024 - Wildberries, a leading e-commerce…
HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 24 December 2024 - JustMarkets…