Transformers: The Ark The World’s First Immersive Transformers Themed Flagship Restaurant 3D Technology Spaceship Design with a Stellar Dining Experience

HONG KONG–(BUSINESS WIRE)–Transformers is a well-loved childhood favourite for many Hong Kongers. The world’s first Transformers-themed restaurant was opened on April 23, 2023 on Russell Street in Causeway Bay. Created by A La Carte Hong Kong Limited in collaboration with global branded entertainment leader Hasbro, the restaurant is designed based on the concept of The Ark, the large spaceship used by the Autobots in Transformers series. While approaching Earth, their ship lost power due to an energy depletion and made an emergency landing in the bustling Causeway Bay district of Hong Kong, thus entering the world of humans.

Transformers: The Ark restaurant is the first restaurant in Hong Kong to integrate 3D media content that can be seen with the naked eye into physical architecture. The façade features a striking three-dimensional spaceship engine at its entrance, along with huge LED screens with tailor-made 3D animation that immerses guests in the world of Transformers. The spaceship engine generates stunning light and sound effects that sync with the 3D animation, giving the impression of the spaceship flying through space with realistic visual effects.

The Autobots invite humans to enjoy special cuisine from Cybertron on The Ark as a gesture of gratitude for humanity’s help in finding the remaining Energon on Earth. Each dish is carefully crafted by A La Carte’s chefs, food scientists and culinary experts, with the assistance of Bumblebee and Optimus Prime in the “Food Lab” located on the Upper Deck of the restaurant, as seen in the naked-eye 3D screens. The orders are delivered to customers through virtual conveyor belts that run through the restaurant, allowing customers to fully immerse themselves in the visual feast brought by the Autobots.

Bumblebee, Optimus Prime, and Renowned Chefs Take You on a Gastronomic Journey of Cybertronian Cuisine

The restaurant’s signature dishes are the innovative Transformers-themed burgers, specially crafted by our chefs using premium ingredients for the patties, sauces, and recipes, creating unique energy-packed menus for the world’s first Transformers themed flagship restaurant. All burger buns are custom-made using whole wheat flour, that’s crispy outside and soft inside, filled with four types of fresh organic hydroponic vegetables and delicious fillings. Cooked and prepared by our highly trained food service crew, all dishes offer a perfect combination of unparalleled taste and appealing presentation, creating a memorable dining experience for Transformers fans and food enthusiasts alike.

PRIME BURGERS & SIGNATURE DISHES

Black Truffle Angus Burger

The key to this gourmet burger is the selected premium imported grain-fed Angus beef, which boasts tender and juicy meat. Our beef patty is not only rich with authentic meaty flavour, but also infused with our secret truffle sauce, making it an unforgettable taste experience.

Crab Meat Avocado Burger

Crafted with fresh crab meat, our unique and delicious crab meat patty is mixed with our homemade avocado sauce making it satisfying and rich in texture. We use burger buns made with naturally antioxidant-rich beetroot to enhance the flavour and nutrition.

Fried Chicken

Made with premium hormone-free chickens, our chicken portions are marinated with our secret blend of spices and then deep-fried at high temperatures for an irresistible aroma. The crispy coating gives way to a tender and smooth texture. The juicy chicken leaves you craving more with each bite.

Blue Space

Harnessing the power of Energon, we have created this human-friendly energy drink. Refreshing soda water is infused with anthocyanins from butterfly pea flowers, using natural pigments to create a dreamy blue hue. Paired with lime, mint, and konjac jelly, this drink is packed with energy, providing you with an invigorating and revitalizing experience!

Konjac Oolong Tea

Four Seasons tea leaves from Taiwan are perfectly blended to create a smooth and non-bitter taste. This healthy and refreshing drink is a perfect palatecleanser. Adding konjac jelly enriches the texture, making it even more indulgent and satisfying.

To create an immersive dining experience for customers, the interior and exterior of Transformers: The Ark, has been meticulously designed to resemble a spaceship, complete with multimedia equipment and content. This allows customers to step into the world of Transformers and indulge in a visual feast of futuristic elements throughout the restaurant, perfect for photo opportunities at every corner.

At the Lower Deck stands Asia’s first ever 3-meter tall Optimus Prime animatronic statue, which took over nine months to build. Taking selfies and photos with this authentic, high-quality Optimus Prime statue is a must for all Transformers fans!

As customers ascend the staircase to the Upper Deck, they enter the control room of the spaceship, giving them the feeling of being on a journey through space. Customized LED screens on the walls and ceiling play “live” footage of outer space, creating a captivating and visually impactful immersive experience for guests. Transformers characters will make appearances and interact to further enhance the experience for diners. There are also hidden surprises to discover throughout the restaurant for a dining experience that is truly More Than Meets the Eye.

Exclusive Limited-Edition Merchandise and Souvenirs for Shopping Delights

The Ark features a Transformers merchandise store, the first official Transformers store in Hong Kong, offering a range of Transformers figures and lifestyle products. The restaurant will also release its own bespoke collectibles, such as limited-edition clothing and co-branded items.

To celebrate the opening of the world’s first Transformers: The Ark flagship restaurant, the store will sell exclusive Transformers figures, with only 100 sets available worldwide, only sold at the Transformers: The Ark in Hong Kong. These exclusive figures come with individually numbered certificates, making them desirable items for the discerning collector. Fans should stay tuned to Transformers: The Ark’s official social media page for the official release dates.

About Transformers: The Ark

Transformers: The Ark is the world’s first Transformers-themed restaurant, created by A La Carte Hong Kong Limited under license from Hasbro. The restaurant is centered around the Transformers brand and offers premium fast-food dining, with a retail area selling Transformers figures and limited-edition lifestyle products. The restaurant design takes inspiration from The Ark spaceship and incorporates immersive high-tech digital media, offering customers a truly unique dining experience in the Transformers universe.

Address: G/F, 38 Russell Street, Causeway Bay, Hong Kong

Opening Hours: 11:00am – 11:00pm

Facebook: @Transformers: The ARK

Instagram: @transformers_the_ark_hkg

About A La Carte

Using the latest advances in food processing and preparation combined with high-quality ingredients, we are exploring service automation with food science to ensure that each and every dish prepared in our kitchens and restaurants meet the highest culinary standards. We also aim to increase efficiencies in service delivery, energy consumption and food wastage without comprising on delivering exemplary and healthy menu options.

A La Carte has dedicated, supervised training programmes led by industry specialists to educate and prepare the next generation of food and beverage professionals.

Visit our websites: www.alacarte.global and www.ifreegroup.com

Contacts

For media inquiries, please contact 360 Creative Production Limited:

Christine Tse | 6446 1775 ｜christinetse@360creativesolution.com