Categories: Wire Stories

Toyoda Gosei Invests in Pyrenee Inc., a Start-up Developing Safe Driving Assist Devices

KIYOSU, Japan–(BUSINESS WIRE)–Toyoda Gosei Co., Ltd. (TOKYO:7282) has invested1 in Pyrenee Inc, which is developing safe driving assistance devices to achieve safer mobility in society.




Pyrenee Drive, developed by Pyrenee Inc., is a retrofit device that assists the cognitive aspect of safe driving; it captures things around the vehicle that drivers fail to notice, which is the cause of traffic accidents in about 70% of cases.2 The device is mounted on the automobile dashboard or elsewhere in the vehicle, and detects pedestrians and other automobiles and predicts their movement with AI. When it determines that there is a risk of collision, it notifies the driver by voice, thereby contributing to a decrease in accidents.3

Toyoda Gosei aims to grow its business through the provision of the social values of safety centered on airbags. It invested in Pyrenee to reduce traffic accidents through a comprehensive approach of combining passive safety and preventive safety – not only reducing injuries/deaths in case of traffic accidents, but also preventing traffic accidents caused by driver neglect and other human errors. Further, the collaboration of the two companies has a future vision toward integration of Pyrenee’s driving assist technology into Toyoda Gosei’s safety systems and interior products.

1

Investment made in September 2023, through Toyoda Gosei’s Corporate Venture Capital Dept., an internal organization dedicated to these investments.

2

Source: Tokyo Metropolitan Police Dept.

3

Plans for release as a product that improves the safety of trucks and other large commercial vehicles that tend to be involved in serious accidents.

Outline of Pyrenee Inc.

Name

Pyrenee Inc.

Location

CROSS DOCK HARUMI 601

4-7-4 Harumi, Chuo-ku, Tokyo

CEO

Ryuta Mino

Established

January 2016

 

Contacts

Toyoda Gosei Co., Ltd.
Contact: Public Relations

inquiry@mlist.toyoda-gosei.co.jp

Alex

Recent Posts

CGTN: China vows continued efforts to build Asia-Pacific community with shared future

BEIJING, CHINA - Media OutReach Newswire - 8 November 2024 - Since its inception more…

53 mins ago

TBS Energi Utama to Acquire Singapore’s Integrated Waste Management Services Provider, Sembcorp Environment Pte. Ltd.

Acquisition Expands TBS’ Regional Waste Management Platform in Indonesia and Singapore, aligning with its TBS2030…

2 hours ago

Score 11 Unbeatable Deals This 11.11 on Shopee with 90% Off Lowest Price Guaranteed

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 8 November 2024 - It’s that time…

4 hours ago

Shenzhen China Wins the World Smart City Award, Demonstrating the Global Influence of Social Intelligent Governance of Mega City

BARCELONA, SPAIN - Media OutReach Newswire - 8 November 2024 - On November 6, Central…

5 hours ago

Singapore – A Trusted Global Supply Chain Management Hub

SINGAPORE - Media OutReach Newswire - 8 November 2024 - Singapore is strengthening its position…

7 hours ago

OPPO Celebrates Global Photography Talent at Paris Photo Fair under the theme of “Dear Life”

PARIS, FRANCE - Media OutReach Newswire – 8 November 2024 - This year, OPPO once…

7 hours ago