Wire Stories

Thomas Launches New Certified Thomas Agency Program

By Alex

Posted on July 1, 2020

Responding to demand from local ad agencies looking to help their North American Manufacturing clients grow their businesses.

NEW YORK--(BUSINESS WIRE)--#B2B--Thomas, the leader in product sourcing, supplier selection, and marketing solutions for industry, today announced the launch of the Certified Thomas Agency program to help support agencies serving the manufacturing and industrial space. Through this new program, agencies will be able to increase exposure, engagement, and lead generation for their customers.

“Every city has a talented advertising agency working with local industrial and manufacturing companies. These agencies have been reaching out to Thomas for years, asking us to make it easier for them to buy and use our products and services on behalf of their clients. Based on their feedback we’re excited to announce our new Certified Thomas Agency program. We’ve created this program specifically with ad agencies in mind; making it easy for them to buy Thomasnet.com^® programs and products by providing them access to a tailored system, data, and analytics to help them serve their industrial and manufacturing customers,” said Thomas President and CEO, Tony Uphoff.

Certified Thomas Agency partners can help their manufacturing clients engage the 1.1 million registered buyers, engineers, MROs, and decision-makers on the Thomasnet.com platform using 70,000 industrial categories and video advertising services. They will be able to generate guaranteed leads from high-value prospects for their customers using more than 1,000 demographic filters for precise targeting of the Thomas audience. Partners can leverage the distribution reach of the Thomas TraceParts Network to provide CAD files on 46 different global platforms and generate leads from design engineers all over the world. For those manufacturing companies looking to engage industrial decision-makers at high volume, a Certified Thomas Agency can provide access to the 310,000+ subscribers of the Thomas Industry Update newsletter. This program also allows agencies to leverage Thomas WebTrax to identify more opportunities early in the buying cycle on both Thomasnet.com and their own website.

“In response to the impacts of COVID-19 and tariffs on Chinese goods, 64% of North American manufacturers are looking to reshore their supply chains right now. We want to support agencies as they work to help their manufacturing customers engage all of that sourcing activity on the Thomasnet.com platform,” said Thomas Director of Partner Programs, Robert Luther.

This program also provides a strong alternative for marketing agencies struggling with the absence of trade shows. More than 60% of manufacturers have had their sales and marketing strategies impacted by the disruption of the trade show industry. The Certified Thomas Agency program provides the opportunity for agency customers to engage industrial prospects 24/7/365, instead of just over a few days at a trade show.

For 122 years Thomas has helped connect industrial buyers and suppliers to help get their jobs done. To learn more about the Certified Thomas Agency program and how to become a part of this legacy, contact Thomas today.

About Thomas

Thomas provides actionable information, data, analysis, and tools that align with and support today’s industrial buying process. Its solutions include the Thomas Network at Thomasnet.com^®, industry’s largest and most active buyer/supplier network. Through Thomas Marketing Services, the company provides full-service industrial marketing programs and website development. Thomas Product Data Solutions helps manufacturers connect with design engineers through advanced CAD/BIM and data syndication services. Thomas Industrial Data supplies sourcing and supply chain trend data to media, investors, analysts, and researchers to provide market insight and inform decision making. Thomas WebTrax^® provides opportunity intelligence on in-market buyers to help marketing and sales teams track, identify, and engage high-value prospects. Thomas Insights delivers original content to help marketers and supply chain professionals inform their decision-making, through leading titles including Inbound Logistics^®, Thomas Industry Update, Industrial Equipment News^® (IEN^®), and the Thomas Index^™.