World Football Summit Asia makes Kuala Lumpur Asia�s Capital of Football

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KUALA LUMPUR, MALAYSIA�-�Media OutReach�-�April 29, 2019
-�The first Asian edition
of World Football Summit, the international congress of the football industry,
in Kuala Lumpur received a roaring reception from over 2,000 football industry professionals
from around the world. Themed 'Where Asian Football Industry Meets", the
two-day summit successfully kick-started with important discussion topics and
business opportunities as part of its mission to elevate the football landscape
of Asia.

Dato' Haji Hamidin Haji Mohd Amin, President of FAM delivers the opening speech at the first ever World Football Summit Asia

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Speaking at the summit, Mohan Rajaratnam, CEO of World Football Summit Asia shared, "I am
proud to say that World Football Summit Asia has solidified its mark as the leading
platform to gather the Asian football industry and making Kuala Lumpur the
capital of the football business for these two days. I must convey my deepest
gratitude and appreciation to all of our partners, participating speakers and
attending delegates from Malaysia and the rest of the world. We are confident
that all attendees will achieve what they came here for, gaining greater
insight to the industry and making connections, ultimately strengthening the
development of Asian football." �

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Jan Alessie,
Director of World Football Summit added that: "We are extremely
gratified that the first edition of World Football Summit Asia has been a great
success. At the moment, the summit is being filled with prospects of huge
potential business opportunities and economic growth for Asia. It is important that
we organise and attend such events where brands from Europe can meet and
connect with brands from Asia. Today, a bridge has been created between these
two giant markets and we need to keep the momentum going."

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Throughout the inspiring dialogues, speakers and
delegates addressed the recognition of the growing importance and potential of
the Asian football industry in terms of eSports, fan engagement, audio-visual
rights, women's football, antipiracy efforts, technology innovation, and many
others. Connecting and mobilising businesses across industries, sectors and
national borders through the summit are resulted in concrete action points in
elevating the industry.

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"We are seeing an overwhelming positive response to the
inaugural Asian leg of the summit. Here, everyone is seeing the growing
importance of the Asian market from a geostrategic point of view and for
economic development in the football industry. As the host country, we hope to
see Malaysia become a strategic market to penetrate and act as a meeting hub
for other Asian counterparts to gather and implement the best of practices. This
is in line with our vision of ensuring that more Asian teams succeed on the
world stage and to make football the number one sport in the continent." - Dato' Windsor John, General Secretary of
the AFC.

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"As one of the fastest growing nations in the world,
Asia will continue to remain an illustrious hub for business opportunities, especially
for European businesses to expand globally. From today, we can see that more
and more Asian businesses are also in the position of exploring new markets
which makes a summit like this an ideal platform to collaborate with
like-minded people. As LaLiga aspires to double our viewership in Asia by 2020,
working with the World Football Summit Asia as their global partner gives us the
opportunity to help capitalize on the potential untapped market in Asia" - Oscar Mayo, International Director of LaLiga.

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The summit gathered international
attendees from over 60 different countries, where 70% of them were senior
executives, over 70 football clubs and 22 exhibitors. There was an impressive
line-up of the most recognizable and influential names in the football world including Dato' Windsor John, General Secretary of the AFC; Oscar
Mayo, International Director at LaLiga, Luis Vicente, Chief Digital
Transformation & Innovation Officer at FIFA, Michael Higham, Head of
Partnerships at Sevilla FC, Pere Guardiola, Founder & CEO at Media Base
Sports, Robert Klein, CEO at Bundesliga International GMBH, Jun Zhao, CEO at
China Sports Media, Sebastien Wasels, Managing Director Asia Pacific at PSG,
Jordi Camps, Managing Director, APAC HQ at FC Barcelona, Ash Hashim, Executive
Director at Futbolita.

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To find out more about the speakers and
event details, please visit the summit's website: https://asia.worldfootballsummit.com.

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Please find
images downloadable from:

https://drive.google.com/open?id=192Hx9D9JzB3CGlbbMABQKDiGI-fquZCx