The website redesign comes hot on the heels of their rebrand in May this year. First established in 2014 under the name Wine Mill, the rebranded �The Bottle Club� recently won "New Business of Year Award" at the Essex Business Excellence Awards 2018.

With a mission to �revolutionise alcohol purchasing� by helping consumers discover new favourites, flavours and ideas, the new site aims to enhance customer experience through a revamped e-commerce interface and an improved design.

According to Mellanie, Head of E-commerce, �Consumer-focused user experience is paramount. Our old site was simply a shop, but the new site gives so much more to customers offering recommendations, inspiration and an overall fuller shopping journey.�

The improved website features a fresh look, optimised navigation and a faster, more reliable experience, as well as a streamlined ordering process. With a clean uncluttered design, the improved functionality also provides a more engaging user experience.

"We are delighted to launch our new site. It was important for us to have a platform that is memorable and user-friendly. We wanted the site to be contemporary and stylish and with this design we have it and the timing couldn't be better with Christmas on the horizon," said Rishi - Co-founder of The Bottle Club. "As we continue to evolve our brand, we want to ensure that user experience is at the forefront of our plans. The redesign of our website helps us better connect with our customers and provide them with a smooth customer journey, this along with our ever-growing range puts us in prime position to become one of the leading online alcohol retailers. Our quick growth over the last few months is a testament to our potential and over the next year we hope to make huge strides."