Categories: News

The BlocPartners network and MIMS announce a strategic partnership

SINGAPORE – Media OutReach – December 3,
2018 – The BlocPartners, the leading global independent health-creative agency
network, and MIMS, Asia’s largest multi-channel provider of drug information,
medical communications, events management and marketing services, announced they
have formalized a strategic partnership.

Today, MIMS is present in 16 markets across
Asia Pacific with approximately two million healthcare professional subscribers
to its drug and resource portal, digital and print publications. MIMS’ work
empowers healthcare professionals to improve patient outcomes by facilitating
knowledge exchange and better decision-making.

“After an extensive evaluation of potential
medical content partners in the APAC region, MIMS clearly rose to the top. Not
only will they strengthen our offering to clients in the region, they will also
contribute their high-science content capabilities at a global level,” said
Rico Viray, Chairman of The BlocPartners network and Founding Partner of The
Bloc in New York.

Yasunobu Sakai, Chief Executive Officer of
MIMS, stated, “We are delighted to work with The BlocPartners to expand
globally in the healthcare space. They are experts at the intersection of
creativity, science, and technology.”

The BlocPartners and MIMS form an extensive
network of best-in-class healthcare advertising and medical communications for
pharmaceutical and biotech companies worldwide.

The BlocPartners is incorporated as an LLC,
with 19 top-ranking health creative agencies in key major and emerging markets.
Every single day, members of The BlocPartners network come together across
countries to identify insights, break down barriers, and create effective
global brand strategies and campaigns that help clients achieve their goals and
make a bigger difference in more people’s lives.

Jennifer Matthews, Managing Partner and
President of The Bloc, said, “Forging our partnership with MIMS is central to
our strategy to expand our global reach and capabilities. We’re delighted to
bring the combined value of The Bloc and MIMS to our client partners.”

For over 50 years, MIMS has been a trusted
medical knowledge source and ultimate healthcare professional platform. MIMS is
dedicated to empowering healthcare professionals passionate about improving
lives. MIMS teams offer diverse
expertise from data-driven marketing and events management to scientific
strategy and digital medication safety solutions.

Victor Wright, MIMS Regional
Vice President of Medical Communications Business Unit, said, “The BlocPartners perfectly complements our service offering that masters
the art and science of healthcare communications and services across key stakeholders
and channels. With our strong presence in Asia and The BlocPartners’ extensive
network worldwide, clients gain not only geographical reach but enhanced expertise
and value.”

The BlocPartners has the following offices
globally:

Americas: United States, Canada, Mexico, Brazil; Europe: France, Germany, Italy, Poland, Spain, Sweden, Switzerland,
Turkey, UK; Asia and Oceania: Australia,
China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Myanmar, New
Zealand, Philippines, Taiwan, Thailand, UAE, Vietnam.

Visit www.theblocpartners.com to
learn more.

MIMS has offices in the following markets:

Singapore (headquarters), Australia, China, Hong Kong, Indonesia, India, Japan, Korea; Malaysia, Myanmar, New Zealand, Philippines, Taiwan, Thailand, UAE, Vietnam