Technology is considered to be one of the important aspects of every business, which help them to enhance their overall efficiency and customer experience.
With the emerging trends in technology, it has become difficult for companies to cope up with the latest demands and requirements of the industry.
According to a report, about 1.6 trillion dollars was invested in the travel industry, and over 1 billion tourists who traveled across the world were international tourists.
Here are some of the best technological trends in the travel sector dominating the market and are turning out to deliver successful results:
1. IoT (Internet of Things) �
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One of the best and the most exciting technology trends in the market is IoT (Internet of Things). It involves inter-connectivity between the devices which is being heavily used by both small as well as large organizations.
Most of the businesses would know its importance in the market. The utilization of IoT is much-talked amongst the travel industry and expected to increase in the coming years.
For example, the IoT technology is being used in the hotel rooms to offer customers with devices which help them to connect the lights, heaters, air conditioners, etc. through the internet.
Everything electronic can be controlled using the IoT from just one place.
In the airports, luggage cases are being installed that has sensors, alerting the passengers when they cross through it.
2. Image Recognition Technology �
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It is another most crucial technological product available in the market that is considered to be the best because of the potential it offers.
Image Recognition technology can remove friction from all the purchases to make interactions with the clients and customers flow seamlessly.
The technology involves fingerprint sensors, recognition software analyzing faces, retina scanning, and lots more other biometric products.
Such technological products are being utilized in some hotels for allowing access to the rooms by scanning fingerprints or allowing semi-contactless checking out options.
However, in the upcoming future, it is expected that the image recognition technology will allow clients to pay their bills, charges, meals, etc. in the hotel and travel industry.
It is also expected that the image recognition technology will be used at the airports as well as in the various checkpoints at railway stations to identify a person.
3. Virtual Reality or VR �
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Virtual Reality is a boon in the market and is becoming beneficial for the people in the present years.
With the increased accessibility of virtual reality headsets, a person can comfortably sit at their respective homes and access all the entertainment products.
With the enhancements being made in the video game industry, businesses and marketing pioneers are making use for such technology for their betterment.
It is also playing a significant role in the travel industry. The reason being, it allows the companies to digitally transport their consumers to a virtual recreation of a particular place.
Virtual Reality is becoming beneficial for the hotels as they get a platform to showcase their rooms, reception areas, and local tourist spots on their official websites. This allows the customers to select the best hotels for themselves to make the most out of the trip.
4. Augmented Reality (AR) �
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Augmented Reality is very much similar to Virtual Reality, but it includes augmenting the surroundings of a person, rather than having it replaced.
One of the main plus points of this specific technological trend is it is very much cheaper to that of VR. The only requirement users need to have is a smartphone or a tablet and access to the internet.
The tourism sector is getting the required enhancements through graphical overlays. They are using it in making the user experience better, offering them valuable data and pure entertainment.
For example, apps can entertain photographs that can be augmented using filters and special effects. Details of the locations can also be showcased in the websites where the users can sit and have a look at it if they are using smartphones.
5. Robotics-
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A decade ago, robots were introduced in the travel industry; however, they didn�t have a major role.
In the present industry, these robotics are playing a significant role, satisfying the requirements of the markets, and meeting the expectations of the users.
The artificial robots are intelligent, effective, and efficient to produce accurate results and are equipped with recognition technology.
The robots are not only playing a vital role in the finance or IT markets but also playing a significant role in the travel industry.
For instance, at the airports, it is being deployed in the security checkpoints in the form of metal detectors to search for weapons or any other harmful products.
It is also being used in creating luggage cases that follow you intelligently.
6. Artificial Intelligence or AI �
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AI or Artificial Intelligence is being utilized in many ways in the market to produce effective results.
It is considered to be used in the travel industry for serving customer�s demands and providing the best customer and client service.
Chatbots are being introduced in the service industry, which is another form of Artificial Intelligence, to deliver an instant response to issues and queries. It can learn from the interactions that humans have with customers and provide possible results.
For example, if you are flying with Air Canada and want to change the flight, you can ask the chatbots about Air Canada change flight. They will provide you with suitable options to choose from.
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In addition to this, some hotels and organizations are making use of artificial intelligence for various purposes.
AI helps them in enhancing their business performances and trends related to customer satisfaction.
7. Big Data
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In this modernized travel industry, big data is playing a pivotal role in helping most of the companies to employ their data collection methods successfully.
One of the most significant utilization for such information is to enhance personalization by using the information they collect and making appropriate adjustments to their services and offerings.
Another valuable usage of information is to analyze the present business performances.
In specific, the hotel owners can utilize Big Data for various purposes, which would include revenue management too.
Final Words
With the latest technological advancements, it has not only become more accessible for people to book tickets sitting at their respective homes or workplaces. But, it also is useful in various stages of their travel.
For all the businesses who are working in the travel sector, it is essential to utilize the technology trends that are being introduced in the market, so that they can meet the demands of the clients and customers, and satisfy their requirements.
