TCL Electronics’ Shipment Grows Significantly in Overseas Markets and Remains Global No. 2 in 2019Q1-Q3

SHENZHEN,
CHINA�- EQS Newswire - 26 November 2019 - Recently, according to
Sigmaintell, the shipment of Samsung, TCL and LG remained the top three in the
global top ten TV companies in the first three quarters of 2019.

Among
them, TCL’s market share increased by 1.1 percentage points year-on-year to
13.2%, ranking No.2 in the global market. It is the highest growth rate among
the top three global TV brands, showing a strong uptrend for TCL in the global
market.

From
another perspective, the market share of LG, third-ranked in the global market,
shrank by 0.5 percentage points year-on-year; Samsung, the world’s No.1, its
market share growth almost stagnated in the first three quarters. Meanwhile,
during the period, the concentration of CR3 increased by 0.7 percentage points
to 40.4%, compared with 39.7% in the same period of 2018. Therefore, it
indicates that TCL accounts for most of the uptrend in the global TV market, while
the market shares of both Samsung and LG are decreasing.

According
to the latest financial statement of TCL Electronics, its overseas markets
performance has become an important driving engine for the company’s business
development. Thanks to the continuous enhancement of the comprehensive
competitiveness of its overseas markets, TCL Electronics has generated fruitful
results in the first half of the year. The TV sales volume of TCL Electronics
hit a new high by achieving 15.53 million sets, up by 17.9% year-on-year with
its market share ranked No.2 in the global market. During the period, the sales
volume of TCL brand TVs reached 7.07 million sets in overseas markets, up by
49.8% year-on-year. In addition, operating performance of its overseas markets
even surged by 132.1% year-on-year.

In
conclusion, TCL Electronics keeps strong development in Q3. The company’s
market share not only continuously increases in the global market, but also
outperforms other competitors. TCL brand TVs sold in the US for the first three
quarters of 2019 increased by 3.3 percentage points year-on-year in market
share and remained top 2. In European market, Spain, Italy, France and Germany
significantly increased by 247%, 236%, 108% and 101% respectively. In emerging
markets, sales volume of TCL brand TVs in the first three quarters grew by
36.5% year-on-year, while the growth rate in the third quarter even achieved
more than 50% year-on-year. India, Argentina, Australia, Indonesia, Brazil and
Russia are fast-growing markets with sales volume rising by 191%, 99%, 69%,
55%, 47% and 34%, respectively. Brazilian and Indian markets performed extraordinarily
well where the company ranked top five in terms of TV sales volume. In
Australia, the company’s market share for the first time jumped to No.1 in the
third quarter. It is expected that TCL
Electronics’ global expansion will further boost up its overall business
performance.