HONG KONG, CHINA
- Media
OutReach - 1 November 2019 – Tasting Kitchen (TK), Asia’s leading epicurean
lifestyle and travel magazine with distribution across Mainland China, Hong Kong, and
Macau, has partnered with the Niseko Promotion Board to create North to Niseko, a special
themed issue that was distributed at the G20 Tourism Ministers’ Meeting. The
annual global conference of tourism ministers and tourism-related organizations
from the G20 countries was held on 25-26 October in Kutchan-cho, Hokkaido, at the Park Hyatt Niseko Hanazono.
North to Niseko bursts with the vibrant images and insightful writing
that award-winning TK is noted for. The issue highlights every aspect of the
region’s appeal, from its thriving arts and crafts scene to its burgeoning
array of luxury accommodations, from picturesque farms and fishing villages to
exceptional food and drink establishments. “Travelers to
Niseko,” says TK Publisher Mark Hammons, “are most often drawn by the region’s famous
winter activities, but, as we so delightfully discovered this past August, its
outdoor lifestyle and dining destinations hold an equal allure.”
TK Director of Photography David Hartung, Senior Writer Mamie Chen,
and contributor Andrea Lo traveled to Niseko to explore the region’s distinctive
flavors and the work of some of its most innovative chefs, including Shinichi
Maeda of modern Japanese restaurant An Dining. “Maeda’s summer menu,” writes
Chen, “is a bountiful homage to the produce and seafood that Hokkaido is famous
for.”
Yuichi Kamimura of Niseko’s
Michelin-starred Kamimura is another featured chef, whose year-round seasonal
menus make the most of the area’s plenty. “In the winter,” he says, “Niseko is
so busy, and I love the energy and atmosphere. In the summer, I enjoy finding
and cooking fresh Hokkaido ingredients — how good is that?”
Of North to Niseko, Hammons
remarks, “Food and travel are driving passions for TK‘s readers, and
they are eager for both kinds of adventures. In this issue, we wanted to
provide an exciting vicarious experience, and I’d tell our
audience that the best approach is simply to read on, get inspired, and plan a
Niseko journey of their own.”
For high-res
images, please follow this link: https://www.dropbox.com/sh/02gv0ruwa4cfo11/AACSA-XUr6Qbd1QZ9pEF1ceAa?dl=0
Tasting Kitchen (TK) is Asia‘s foremost epicurean lifestyle and travel magazine.
Published every two months in English and Chinese, TK is a celebration
of the world’s finest restaurants, greatest chefs, and most delicious food. Our
mission is simple: to share our enthusiasm for all the great culinary experiences
the world has to offer.
TK, which is distributed in Hong Kong, Macau, Shanghai,
Beijing, Guangzhou, Shenzhen, and Chengdu, reaches an affluent audience of
300,000 readers.
It can be found in nearly all of the region’s best
hotels, at more than 800 fine restaurants, in more than a hundred
private clubs, on ferries, and in airplane lounges, boutique coffee shops,
bookstores, wine shops, and gourmet food emporiums.
TK has
won a total of nine SOPA (Society of Publishers in Asia) awards for editorial
excellence over the past six years, more than any other lifestyle publication.
With a total circulation of 30,000 in
Mainland China, 20,000 in Hong Kong and 10,000 in Macau, TK continues to expand its reach across Greater China by building a
comprehensive epicurean lifestyle brand through inspiring content and events.
TK also
maintains a dynamic social media presence, with over 48,000 Facebook fans:
http:www.facebook.com/tastingkitchen
https://www.instagram.com/tastingkitchen/
TK‘s online archives:
tasting-kitchen.com
Niseko
Promotion Board: nisekotourism.com
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