Targus celebrates 35 years of innovation, pioneering daily solution for an ever-changing workforce to perform at their best anytime, anywhere

BEIJING, CHINA -�Media OutReach - 16 November
2018 – Targus, a leader in the mobile computing accessories, hosted the
first-ever APAC Media and Disty Conference at The City Society of World Finance
Centre in Beijing on November 15, celebrating its 35 years of strong and
successful journey.

 

Since its foundation in 1983 with
its heritage rooted in the mobility of on-the-go-professionals, Targus has established
itself as a front-runner in the industry and continues to deliver cutting-edge,
quality-made, productivity-boosting solutions via its carrying cases, tech
accessories and peripherals.

 

“As pioneer in the mobile
accessories category, we have been successful in contributing to enhance the
everyday life of our consumers, offering innovative and advanced solutions for
corporate business, travel, and lifestyle purposes. Today, we are proud to
announce the significant milestone — our 35^th anniversary and our 2019
collection, especially the docking solutions to cater the trend of mobile
office and hot desk concept,” said Edith Ka, APAC Marketing Director of Targus.

 

During the conference, Targus 2019
new collection was unveiled with creative magic show and special runway. A
striking international standard magic show performed by a famous Chinese
magician “LEWIS” smartly narrated a storytelling of Targus innovation achieved
over the decades that has enabled and empowered an ever-changing workforce to
perform at their best.

 

Through a several magic scenarios, the
innovation of Targus solutions with profound theories enhancing the daily life was
smartly envisioned — highlighting that a moment with Targus makes complicated
things much easier like a magic. For instance, an office station on the stage
suddenly disappeared just like the way Targus “Hot Docks” efficiently save the
office space, while magic cards were amazingly controlled by the magician LEWIS
just like Targus “Remote-control Presenter” and unseen story could be only read
by him like Targus “Privacy Screen”.

 

Followed by the magic show, Targus 2019 collections were showcased on a
special runway. Interestingly, models wearing Targus’ backpacks were running
across the irregular shape of runway instead of traditional T-stage. Key
collections showcased during the runway were “Groove X generation 2 — Max and Compact”, “CityLite Pro“, “Newport
generation 2 — convertible“, and “Work
and Play“. “New iPad case” which
is one of the season hot item of the brand was introduced. At the same time, “Targus
USB-C™ Universal Quad Video HD Docking Station (DOCK520USZ)” which has won a CES® 2019 Innovation Awards
Honoree and “Targus DOCK190″, a native
USB Type-C 3.1 Gen 1 (USB Super Speed) Universal
Docking Station (UDS) were also launched. Clothing of the
models was sponsored by 33 XUANPRIVE —
a luxury and famous Hangzhou fashion brand which provides prestige tailor-made
clothing services for upper-class business men and women as well as top-tier
Asia celebrities like Chi-ling Lin, and XuKi.

 

“Targus 2019 collections are produced by a mix of creative design,
advanced technology, quality materials, ergonomics theories, and patented
functions. What is even more amazing about our new collection is that some of
the line-ups consist of unique functions like anti-forward tilting design and sling
protection which enable stronger protection of your laptop, similar to the
theory of air technology designed for running shoes to protect the feet. We
hope our 2019 collection will further enhance the mobility of today’s on-the-go-professionals.
Committed to support our consumers to perform at their best, we will continue
to strive in our innovation to liberate our
consumers in using their mobile devices in any and all environments,” added
Edith Ka.

 

Another highlight of the event was a surprise visit of famous Asian
Celebrity — Daniel Chan (???) to support
Targus as a brand lover who enjoys various products of Targus in his daily
life. The CEO — Mikel William was thrilled to present the special greeting gift
as well as a welcome toast with all the guests. 

 

Meanwhile, Targus 2019 collection was
also showcased in three different thematic rooms — business, travel, fashion
and lifestyle to emphasize its fit for broad audience and impact in their daily
life. In addition, a pre-buy session with special discount provided a perfect
ending of the conference.

 

Note
to the Editors:

All of the event photos can
be downloaded from the link below:

https://drive.google.com/drive/folders/1v2ONIkoI_EDAbaLk-VL5JdPBNGm_SPw9

 

About Targus

Since creating its first laptop case
more than 30 years ago, Targus has been a leader in the mobile computing
accessories category for businesses and end users alike. Today, Targus
continues to advance the category with innovative, productivity-boosting
solutions that enable an ever-changing workforce to perform at their best —
anytime, anywhere. Targus’ wide range of products — bags, cases, docking
stations, and computer peripherals — designed with its industry-leading,
patent-protected technologies deliver the protection and connectivity essential
for today’s connected world. A trusted partner of SMBs and Fortune 1000
business worldwide, Targus is headquartered in Anaheim, California, with over
45 offices around the globe and distribution
in more than 100 countries. To learn more, visit targus.com.

 

Like
us on Facebook at Facebook.com/targus and
follow us on LinkedIn at LinkedIn.com/Targus.

 

Why named Targus?

The
Founder of Targus is the die-heart fan of Porsche and his favorite model is
Targa — TARGUS is therefore named!