Advancing its Solution Extension Partnership with SAP

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LAS VEGAS, NV�-�Media
OutReach�-�September
26, 2019 - Syniti, a global data management solution provider, today unveiled
the new cloud edition of SAP Advanced Data Migration by Syniti, at SAP's annual
technical user conference, SAP TechEd Las Vegas. The new cloud software embeds
machine learning and process automation to accelerate data transformation
initiatives through the Syniti 8-step process, orchestrating and enforcing data
movement in context with business policies and rules.� The product also leverages AI to capture
knowledge and proactively guide users through their transformation journey,
ensuring faster time to value.

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"With today's announcement, businesses that use
SAP solutions have the choice and agility to implement their data migration in
the cloud or on premise, accelerating their digital business transformation
with speed, efficiency, and subscription pricing as desired. We are pleased to
continue to serve as a de facto standard for SAP S/4HANA� migrations around the
world," said Kevin Campbell, CEO, Syniti.��

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Rex Ahlstrom, Syniti Chief Strategy & Technology
Officer, says, "The cloud edition of SAP Advanced Data Migration by Syniti is
the brainchild of innovation and co-creation within Syniti and with our
customer community around the world. Customer success begins and grows with
continuous learning and insights-sharing with our trusted customer
advisors."�

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"As a seasoned veteran in the software
industry, I am pleased to witness continuous innovation and advanced
technologies like knowledge graph and natural language processing as used by
Syniti to address fundamental business needs," says Steve Mills, retired IBM
Executive VP and member of the Syniti Board of Directors.

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SAP also resells other Syniti products,
including SAP Advanced Data Migration application by Syniti and SAP Information
Steward Accelerator application by Syniti.�

About Syniti

Syniti, formerly BackOffice
Associates, was founded in 1996 to solve business' complex
data challenges, bringing synergy between data and business, delivering
confidence and progress along clients' business transformation journey.��Through
a combination of unique data expertise, services, and intelligent software
leveraging artificial intelligence and machine learning, we help clients manage
their data journey from data conversion to data quality, data archival and replication,
master data management, analytics, information governance, and data strategy.
Syniti is a portfolio company of private equity firm BridgeGrowth Partners
LLC.�� www.syniti.com

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