Mintegral, Mobvista’s programmatic advertising business, generates 60% of overall revenues, while the US, LATAM and EMEA grows to a 28% share of total global revenues across the group

GUANGZHOU, CHINA - Media OutReach - 1 April 2020 - Mobvista
Inc. (stock code: 1860.HK), a leading technology platform announced today
its strongest financial results to date, with revenues surpassing USD 500
million for the first time. Revenues grew by 15.1% over the year to USD 500.3
million, with adjusted EBITDA rising by 19.5% to USD 51.6 million. 

Mobvista's programmatic advertising business continued to be a key
strength with revenues increasing by 40.8% in the past year to reach USD 320.0
million. This accounted for 64.0% of total revenues in 2019, up from 52.3% in
2018.

Programmatic
advertising is the main driver of revenue growth 

The robust growth of Mintegral, Mobvista's mobile
programmatic platform, was responsible for 64.0% of total revenues.

This performance is reflected in the most recent AppsFlyer Performance Index (H2 2019),
which ranks the best mobile media sources by category, region and platform.
Mintegral is the only China-based platform to rank in the global top 10, ranking 6th on
the Global Performance Index and 2nd on the Global Growth Index.

Mintegral expanded its partnerships with major
mediation platforms leading to an increase in the number of apps integrating
Mintegral's SDK. More than 26,000+ apps across all categories connected to the
ad platform, reaching some 500 million daily active users. This means that
Mintegral continues to offer its customers access to high-quality inventory at
an impressive scale.

Strong revenue growth in the US, LATAM, and EMEA

Revenues from customers beyond China and the APAC
market continued to grow, with revenues from the US and LATAM increasing by
62.3% to USD 67.8 million, accounting for 13.5% of global revenues. Revenues
were also higher in EMEA, up 86.9% to USD 72.7 million. Together, the US,
LATAM and EMEA markets accounted for 28% of total global revenues. 

Continued
focus on R&D to build a tooling ecosystem 

Mobvista's significant research and development into
programmatic advertising technology, cloud computing infrastructure, big data,
and artificial intelligence continued to offer brands, advertisers and global
app developers an unrivalled ecosystem of tools. These technologies also
benefited Mobvista through greater efficiencies and lower server costs. R&D
expenses increased by 20.5% to USD35.2 million, accounting for 7.0% of the
total revenue.

Mobvista's
2019 financial results also highlight the growing market share for mobile game
data analysis platform GameAnalytics is leveraged by more than 70,000
developers with almost 100,000 games and tracks the behavior of more than 1.2
billion monthly active users. While still providing a free analytics service
GameAnalytics released a new paid SaaS service called Benchmarks +, which is
already generating revenues.

"Last year was an important one in the growth of
Mobvista, as we've continued to invest in developing an ecosystem of
best-in-class technologies and products that help our customers to achieve their
goals," said Clement Cao, Co-Founder and Group President of Mobvista. "We are
now seeing more publishers, brands, and advertisers working with us across the
entire life cycle of their products through our Nativex, Mintegral and
GameAnalytics brands. I believe in the next 5-10 years Mobvista will become a
key global partner for leading online businesses, helping our customers and
partners thrive in the digital age."

Summary of
Mobvista's 2019 financial results: 

Programmatic
advertising - Programmatic
revenues grew by 40.8% to USD 320.0 million, accounting for 64.0% of total
revenues in 2019, up from 52.3% in 2018.

Strong
revenue growth from the US, LATAM and EMEA - Revenues from the US and LATAM increased by 62.3% to USD 67.7
million, accounting for 13.5% of global revenues. Revenues were also higher in
EMEA, up 86.9% to USD 72.7 million. Together, the US, LATAM and EMEA
markets accounted for 28% of overall global revenues. 

Increased reach
- Mintegral's SDK was
integrated with over 26,000 apps with more than 500 million daily active users

Note to Editors:

A press kit with corporate photos can be found here:  Media Resources 

For further information, please contact: [email protected]

About Mobvista Inc.

Mobvista is a leading technology
platform dedicated to driving global business growth in the digital age.

With global technology and rich
industry experience, Mobvista helps customers utilize advanced technologies
across big data, artificial intelligence, and elastic cloud computing cluster
management to connect China and the rest of the world, helping customers build forward-looking
business models and guaranteeing effective market access for all. Mobvista was
founded in Guangzhou, China, in 2013, and listed on the Main Board of the Stock
Exchange of Hong Kong (01860.HK) since December 2018, hitherto has over 700
employees with offices in 16 cities across the world.