Southeast Asia Lingerie Market Size, Share & Trends Analysis Report 2023-2030 Featuring Triumph, WACOAL, Victoria’s Secret, La Perla Fashion, Oysho Espana, The Natori Co, and Young Hearts Lingerie – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Southeast Asia Lingerie Market Size, Share & Trends Analysis Report By Product (Briefs, Bras, Shapewear, Others), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 – 2030” report has been added to ResearchAndMarkets.com’s offering.

The Southeast Asia lingerie market size was estimated to reach USD 5,158.8 million in 2030 and is anticipated to grow at a CAGR of 5.3% from 2023 to 2030

The rise of e-commerce platforms has made it easier for consumers to access a wide variety of lingerie brands and styles. Additionally, the increasing marketing efforts to promote inclusivity, body positivity, and diverse sizing options have found strong appeal among a wider customer demographic in the Southeast Asia region.

Briefs dominated the Southeast Asia lingerie market by holding a major share in 2022. Briefs are a highly practical and versatile choice for everyday wear, catering to a wide range of activities, including sports and physical exercise. This adaptability is expected to boost their demand in the coming forecast period. Additionally, the effective marketing efforts of leading brands, combined with the diverse array of brief styles available, have contributed significantly to the growing popularity of briefs among consumers.

The sales of lingerie through offline channels accounted for a dominant share in the Southeast Asia lingerie market. The demand for lingerie through offline channels is fueled by several factors. One key factor is the wide variety of options available, catering to diverse preferences and sizes. Offline lingerie stores typically offer fitting rooms where customers can try on different intimate lingerie styles and sizes, ensuring a comfortable and proper fit. This hands-on experience is valued by many shoppers, as it allows them to make informed purchasing decisions.

Indonesia accounted for the largest share of the market in the Southeast Asia lingerie industry. In Indonesia’s lingerie market, there is a notable trend where women are placing a growing emphasis on comfort and well-being when choosing lingerie. This trend underscores the importance of creating intimate apparel that not only provides physical comfort but also aligns with women’s emotional values and self-expression.

Major players in the Southeast Asia lingerie market include Triumph Intertrade AG, WACOAL Holdings Corp., Victoria’s Secret & Co., La Perla Fashion Holding N.V., Oysho Espana, S.A. (Inditex Group), The Natori Company, Young Hearts Lingerie. Various steps are adopted by these companies including new product launches, partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market.

Southeast Asia Lingerie Market Report Highlights

• Singapore is expected to grow with a CAGR of 6.9% over the forecast period from 2023 to 2030. Women in Singapore are using lingerie as a form of fashion statement. Bralettes and lacy bras are no longer confined to being hidden under clothing; they are now being proudly showcased as part of stylish outfits.
• The Shapewear market is estimated to grow with a CAGR of 6.0% over the forecast period. Gen-Z consumers prioritize inclusivity and diversity more than previous generations. They seek products that cater to a wide range of body types, skin tones, and gender identities. Shapewear brands that embrace inclusivity by offering a broader size range and diverse models are more likely to resonate with this audience.
• Sales through online channel is anticipated to grow with a CAGR of 6.2% over the forecast period. The convenience and popularity of online shopping and the availability of a wide variety of lingerie styles through this channel are key factors driving the distribution segment in the Southeast Asia region.

Company Profiles

• Triumph Intertrade AG
• WACOAL Holdings Corp.
• Victoria’s Secret & Co.
• La Perla Fashion Holding N.V.
• Oysho Espana, S.A. (Inditex Group)
• The Natori Company
• Young Hearts Lingerie
• GUNZE LIMITED
• Sabina Fareast Company Limited
• Jockey International, Inc.

Key Attributes:

Report Attribute	Details
No. of Pages	126
Forecast Period	2022 – 2030
Estimated Market Value (USD) in 2022	$3424.8 Million
Forecasted Market Value (USD) by 2030	$5158.8 Million
Compound Annual Growth Rate	5.3%
Regions Covered	Asia Pacific

Key Topics Covered:

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

2.1. Market Outlook

2.2. Product Outlook

2.3. Distribution Channel Outlook

2.4. Competitive Landscape Outlook

Chapter 3. Southeast Asia Lingerie Market Variables, Trends & Scope

3.1. Market Lineage Outlook

3.2. Industry Value Chain Analysis

3.2.1. Raw Material Suppliers

3.2.2. Manufacturing and Technology Outlook

3.2.3. Profit Margin Analysis

3.3. Market Dynamics

3.3.1. Market Driver Analysis

3.3.2. Market Restraint Analysis

3.3.3. Market Challenge Analysis

3.3.4. Market Opportunity Analysis

3.4. Industry Analysis – Porter’s Five Forces Analysis

3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographics Analysis, by Country

4.1.1. Singapore

4.1.2. Indonesia

4.1.3. Malaysia

4.1.4. Thailand

4.1.5. Vietnam

4.1.6. Philippines

4.2. Consumer Trends and Preferences

4.3. Factors Affecting Buying Decision

4.4. Consumer Product Adoption

4.5. Observations & Recommendations

Chapter 5. Southeast Asia Lingerie Market: Product Estimates & Trend Analysis

5.1. Product Movement Analysis & Market Share, 2022 & 2030

5.2. Briefs

5.2.1. Southeast Asia briefs market estimates and forecast, 2017 – 2030 (USD Million)

5.3. Bras

5.4. Shapewear

5.5. Others

Chapter 6. Southeast Asia Lingerie Market: Distribution Channel Estimates & Trend Analysis

6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030

6.2. Online

6.2.1. Southeast Asia lingerie market estimates and forecast through online distribution channel, 2017 – 2030 (USD Million)

6.2.1.1. E-commerce/Marketplaces

6.2.1.2. Company Owned Website

6.3. Offline

6.3.1. Southeast Asia lingerie market estimates and forecast through offline distribution channel, 2017 – 2030 (USD Million)

6.3.1.1. Supermarkets & Hypermarkets

6.3.1.2. Specialty Stores

6.3.1.3. Others

Chapter 7. Southeast Asia Lingerie Market: Country & Trend Analysis

7.1. Southeast Asia Lingerie Market: Country Outlook

7.2. Southeast Asia Lingerie Market, by Country: Key Takeaways

7.3. Southeast Asia Lingerie Market Estimates & Forecasts, by Country, 2017 to 2030 (USD Million)

Chapter 8. U.S. B2B Vendor Landscape

8.1. List of Lingerie Contract Manufacturers in the U.S.

8.2. List of Largest Garment and Lingerie Retailers

8.3. Supplier Selection Criteria by Major Brands

8.3.1. Quality Standards

8.3.2. Ethical and Sustainable Practices

8.3.3. Cost Effectiveness

8.3.4. Capacity and Capability

8.3.5. Delivery and lead time

8.3.6. Reliability and Communication

Chapter 9. Competitive Analysis

9.1. Recent developments & impact analysis, by key market participants

9.2. Company Categorization

9.3. Top 10 Company Market Share Analysis, 2022 (%)

9.4. Company Heat Map Analysis

9.5. Brands Positioning Matrix, by Price

9.6. Strategy Mapping

9.7. List of International Brands and Popular Regional Brands Operating in the Below Countries and Cities

9.7.1. Singapore

9.7.2. Indonesia

9.7.2.1. Jakarta

9.7.3. Malaysia

9.7.3.1. Kuala Lumpur

9.7.4. Thailand

9.7.4.1. Bangkok

9.7.5. Vietnam

9.7.6. Philippines

9.8. Participants’ Overview

9.9. Financial Performance

9.10. Product Benchmarking

9.11. List of key companies

For more information about this report visit https://www.researchandmarkets.com/r/kl1g9i

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Contacts

ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com

For E.S.T. Office Hours Call 1-917-300-0470

For U.S./ CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900