Mrs.Mayuree Chaipromprasith, President – Corporate Affairs and Communications, Siam Piwat Co., Ltd., said, “Siam Piwat is Thailand’s No.1 developer of world-class destinations. Today, we’re joining forces with partners at home and abroad to further solidify our leadership position and put Thailand on the map as the ultimate global destination. We’re seeking strategic partners to deliver extraordinary experiences from pre-trip, during-trip, to post-trip, placing emphasis on high-spending travelers to propel the tourism industry, which is a major contributor to Thailand’s economy.”
The No.1 global destination strategy is part of the ONESIAM Experience, which showcases the collective strengths of top global destinations: Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, ICS, Siam Premium Outlets Bangkok, and ONESIAM SuperApp. The key strategies are:
1. Expand Reach
2. Elevate Experience
2.1 In–mall privileges: Customers can avail themselves of exclusive privileges through the Tourist Card, which has over 500 participating stores as well as year-round promotions. The Tourist Card also offer privileges for traveling in Bangkok such as shuttle buses from Siam Paragon to Siam Premium Outlets Bangkok as well as City Sightseeing hop-on hop-off buses.
2.2 Out-of-mall privileges: Siam Piwat is joining hands with 8 world-class shopping centers in 8 countries to offer global privileges to members of its partner malls, namely Hong Kong Time Square, ION Orchard, Pavilion Kuala Lumpur, Parco, Plaza Indonesia, and Taipei 101, through ONESIAM SuperApp. Siam Piwat is also partnering with premier hospitals to provide exclusive experiences for international customers. Additionally, it has planned to further strengthen the Tourist Card membership, enabling cardholders to enjoy privileges and discounts at selected partners outside its shopping centers, such as Rajdamnern Stadium, hotels, logistics and much more.
Siam Piwat has also signed a Memorandum of Understanding with Hyundai Department Store in South Korea to offer exclusive privileges to both ONESIAM and Hyundai Members.
In addition, Siam Piwat has developed the Tourist Webapp, enabling visitors to register for Tourist Card with greater convenience and allowing them to enjoy the full range of benefits. Frequent visitors can also become ONESIAM Members and take full advantage of the privileges. Every purchase at participating stores including international luxury fashion brands within shopping centers will earn redeemable ONESIAM Coins.
3. Excite Market
Siam Piwat will join forces with various partners to organize iconic events that will serve as major highlights for the country and the world, such as Chinese New Year, Songkran Water Festival, Fashion Weeks, and New Year’s countdowns. It is also working with global partners to curate exclusive events and activities across its shopping centers, including Pride Month. Eco-conscious visitors can also take part in a wide range of workshops and activities at ECOTOPIA, an innovative eco-specialty store for eco-conscious visitors.
Siam Piwat is fully equipped and ready to drive the economy and tourism industry, establish Thailand as a top must-visit destination, and create unforgettable impressions and memories for Thai people and visitors from around the world.
Hashtag: #SiamPiwat #ONESIAMexperience #GlobalDestination #GlobalEcosystem
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