Categories: News

Shopee Launches Brand Protection Partnership (BPP) Initiative, Strengthening IP Protection in Collaboration with Leading Brands and Rights Holders

SINGAPORE – Media OutReach – 19 May 2023 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launched its Brand Protection Partnership (BPP) initiative as part of its commitment to brand protection and fostering closer collaboration with brand partners worldwide. By offering enhanced intellectual property rights (IPR) protection services, Shopee aims to empower brands and rights holders to safeguard their products and intellectual property (IP) more effectively.

The program’s comprehensive approach enables members to partner closely with Shopee as we develop more proactive measures against IP infringement to help maintain the integrity of their brands. Shopee’s BPP members will have access to services such as faster turnarounds, proactive controls, and valuable insights from bi-annual analytics reports. Members are also invited to join a pilot online-to-offline program to assist them in offline investigations into major counterfeiting networks.

As part of the launch, Shopee hosted the inaugural BPP Member Forum in Singapore, to complement its latest consumer protection initiative, Shop Safe with Shopee, which already commits to robust product monitoring and takedowns of potentially infringing listings. Founding members who attended the inaugural event include Apple, Beiersdorf, Dyson, Haleon, Kenvue, Levi’s, Nestle, Philips, Puma, P&G, Reckitt, Shiseido, and Xiaomi.

“We are pleased to be part of Shopee’s Brand Protection Partnership initiative, and look forward to working more closely with Shopee on their efforts to safeguard the rights of brands and IP holders, and create a safer, more enjoyable online shopping experience,” said Wei Zhang, Senior Counsel Brand Protection, Puma SE.

Shopee’s BPP initiative builds on the company’s efforts toward combating IP infringement and counterfeiting, demonstrating the company’s dedication to providing a safe and reliable e-commerce ecosystem for consumers and brand partners.
Hashtag: #ShopeeSingapore

The issuer is solely responsible for the content of this announcement.

About Shopee:

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

Miscw.com

Recent Posts

Forvis Mazars celebrates new network formation in APAC, announces strong growth in Singapore

Global leaders converge in Singapore to mark new era of growth and collaboration SINGAPORE -…

1 hour ago

Dr. Nalinee Paiboon of Giffarine Receives Outstanding Leader Recognition at ACES Awards 2024

BANGKOK, THAILAND - Media OutReach Newswire - 25 November 2024 - Dr. Nalinee Paiboon, President…

3 hours ago

Assure Medical Imaging Commemorates Grand Opening Ceremony

Providing High-end Imaging Services: Establishing a New Benchmark for Personalized Medical Imaging Services HONG KONG…

2 days ago

VinFast officially delivers VF 5 electric cars in Indonesia

JAKARTA, INDONESIA - Media OutReach Newswire - 22 November 2024 - VinFast Auto has officially…

2 days ago

AlphaX Makes Crypto Easier with Email Login and USDT Memecoins

SYDNEY, AUSTRALIA - Media OutReach Newswire - 22 November 2024 - The global cryptocurrency market…

3 days ago

Vincom Retail: A Catalyst Driving Vietnam’s Retail Future

HANOI, VIETNAM – Media OutReach Newswire - 22 November 2024 - By capitalizing on its…

3 days ago