SINGAPORE -�Media
OutReach�- 30 October 2019 -�Sheen Cher, who stands at a statuesque 1.76m, will be representing
Singapore in the Miss World 2019 Grand Final in London, United Kingdom this
December.

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Sheen was named Miss World Singapore 2019 during the Miss World
Singapore 2019 Grand Coronation Night held at Mediacorp Studio. Completing the
winners are Rafillah Rapit (1^st Princess), a final-year student at
the National University of Singapore majoring in Political Science and Janna
Tan (2^nd Princess), a business analyst and a remarkable cancer
survivor. The other candidates who made it to the Top 5 are Trishala Nar Singh
and Kareena Kaur.

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"I am very well-travelled because of my insatiable thirst for
knowledge. I studied abroad, gained exposure to the world and met different
people from all walks of life. I developed a keen interest to understand
people's culture, ethnicity and am always so proud to share with others the
cultural diversity of Singapore," said Sheen.

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The 22-year-old beauty queen recently graduated with a bachelor's
degree in entrepreneurship from Les Roches International School of Hotel
Management in Switzerland. While studying abroad for several years, she has
been actively involved in numerous charitable works in countries she lived in,
supporting underprivileged children and families.

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Presented by Celebrity Group and Global Crypto Offering Exchange
(GCOX), Miss World Singapore is more than just a mainstream beauty pageant. It
is a beauty festival focusing on empowerment of young women and its Beauty With
A Purpose mission, inculcating good social values in the world today.

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"The Miss World Singapore Organization has created an amazing platform
for all of us young women to be empowered to create positive change in our
society. I want to use this opportunity to reach out to children suffering from
brain tumours, to help raise awareness for those in need," Sheen added.

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Since 2018, Miss World Singapore has moved to a new frontier under
the leadership of a new licensee and National Director -- Sean Wong, PBM, a renowned social entrepreneur and award-winning
singer-songwriter. A Singapore Honoree of the Ten Outstanding Young Persons Of
The World Award in 2012 and a recipient of the Spirit of Enterprise Award in
2006, Sean was recently conferred the prestigious Public Service Medal.

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"In line with Miss World Organization Founder and Chairman Julia
Morley's Beauty With A Purpose mission, we have been focusing our efforts on
providing opportunities for our beauty queens to serve the community and impact
the lives of others. Each contestant will submit a Beauty With A Purpose
project idea and our organization will support the best proposals with the
necessary resources and funds, so that these projects may be carried out to
help those in need. Sheen Cher is an outstanding young lady with the attributes
of elegance, compassion, empathy and grace to be an ambassador championing
meaningful social causes. I am certain we will have another exceptional year,
with her potentially making waves at the world final in London this December," said
Sean Wong.

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"Being
Miss World is one of the most demanding jobs, but it is also one of the most
rewarding. Visiting every continent in the world, her role as an ambassador for
Beauty with a Purpose is to raise money and focus attention on issues and
problems that affect women and children. The winner will require the ability to
translate all that she sees into words that can inspire others. She will need
stamina as her program requires great dedication and perseverance. She will
need a sense of humour in the most difficult times as she tries to bring hope
to those in need," said Julia Morley.

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The Beauty With A Purpose Charity Gala was held on 8 September 2019
at the Resorts World Sentosa Ballroom, organised by registered charity Sian
Chay Medical Institution in collaboration with Miss World Singapore, to raise
funds for the elderly and needy families in Singapore. The highly-anticipated event,
which was attended by 1,500 guests, was graced by Guest of Honour Mr Ong Ye
Kung, Minister for Education and Member of Parliament for Sembawang GRC, with Julia
Morley, reigning Miss World Vanessa Ponce de Le�n and Miss World 2017 Manushi Chhillar as
special guests. The Miss World Singapore 2019 Top 14 Finalists participated in
a charity fashion show, dressed in ravishing casual chic outfits and stunning evening
gowns by famed celebrity couturiers Chen Kah Lee and Heng Nam Nam. Close to $3
million were raised and these donations were directed to the To' Puan Dr. Tsao
Sui Lan Memorial Endowment Fund which provides free medical treatments to the underprivileged
families in Singapore.

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The Contribution to World Peace Philanthropy Award was presented to
Julia Morley by Mr Ong Ye Kung and Chairman of Sian Chay Medical Institution Mr
Toh Soon Huat, JP, BBM, PVPA, in recognition
of her outstanding humanitarian works all around the world.

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As the winner of Miss World Singapore 2019, Sheen bagged $10,000 in cash
and received over $20,000 worth of prizes, including a one-year artist
management contract, a one-month trip to London, plus products and services
sponsored by S Aesthetics Clinic, Zing Media, KKAHLEEInoe, Heng Nam Nam
Boutique, Jeric Salon, LT Pro, Mast Fitness, Elaine Heng Image Consultancy,
Vanessa Tan, STAND, Bellydance Extraordinaire, TKS N Sons and Teck Photo.

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The esteemed judges for the national final included Sir Dr. Jeffrey
Lin (CEO and Co-Founder of GCOX), Adelyne Velvet (Managing Director of Celebrity
Group), Datin Sharel Ho (Managing Director of DeFred Jewellers), Jeric See
(Artistic Director of Jeric Salon), Chen Kah Lee (Co-Founder of Heng Nam Nam
Boutique), Dr. Sii Sik Liong (Director of S Aesthetics Clinic), Jamila Wang
(Founder of Bellydance Extraordinaire), Elaine Heng (Founder of Elaine Heng
Image Consultancy), Vanessa Tan (presenter, speaker and coach), Eilania Lee
(Founder of STAND), Teo Tee Hua (Director of TH Associates) and Vanessa Peh
(Miss World Singapore 2018).

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Last year, Singaporean fashion entrepreneur and actress Vanessa Peh
represented Singapore as Miss� World
Singapore 2018 and advanced into Top 30 during the Miss World 2019 Grand Final
held at Sanya, China.

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The annual Miss World Grand Final is aired live to approximately 180
countries yearly, attracting more than 1 billion viewers and consistently ranks
among the most watched live annual entertainment telecasts in the world.

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The Miss World Singapore 2019 Grand Final is scheduled to be aired
on Channel 5 this November. The Miss World Singapore Organization is in
discussion with strategic partners to produce a Miss World Singapore 2020
reality television program in the coming year.

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The auditions for Miss World Singapore 2020 will begin in January. For
more information, please
visit http://www.missworldsingapore.sg/.