Top Local Agency Is Boosting Client ROIs with Revolutionary New Integrated Communications & Campaign Management Platform (CMP)

HO
CHI MINH CITY, VIETNAM - Media
OutReach - 16
March 2020 - Primal is a
prominent digital marketing agency in Vietnam, providing unparalleled services
to local and international brands to improve their online success through
comprehensive and data-driven digital solutions. Thanks to the development of a
customised client relationship management (CRM) platform -- SENTR™, they are now
increasing the bottom line for their customers. For companies in Vietnam and
beyond, SENTR™ opens a world of digital possibilities.

SENTR™ is more than just a CRM; it
is a fully integrated and transparent communications and campaign management
platform. It handles two kinds of management: customer relationship and project.
It offers clients and agencies a one-stop-shop for active task management,
reporting, resource allocation, data analysis and third-party integrations. As Mark McDowell, Managing Director of Primal, states: "The
goal from day one was for SENTR™ to rock the boat and shake up the staid
digital market world, and I think we've achieved that".

The platform's campaign management
automation feature is already proving to be beneficial, with employees
reporting a 70% increase in work efficiency. "It's hard to express just how
game-changing this new platform is," says Benjamin Poirrier, General Manager
for Primal Vietnam. "SENTR™ gives us a big competitive advantage over our
rivals, particularly those that still rely on siloed, inflexible and disjointed
systems."

This product launch is a
coordinated and strategic approach to achieve one key objective: raise awareness that the
digital agency world is chaotic and wasteful, especially with regards to
disorganisation, misallocation of resources and focus on the wrong business
metrics. With SENTR™
as their ace card, the agency's primary mission is to guide clients towards more
effective and efficient utilisation of their marketing budget and a higher return
on investment.

About Primal

Started in 2015, Primal is an integrated digital agency in
South-East Asia with offices in Bangkok, Thailand; Ho Chi Minh, Vietnam; and
Kuala Lumpur, Malaysia. Staffed by an international team of over 100 technical
and creative experts, we specialise in three main product areas: SEO, Media and
Creative. Primal is renowned for delivering state-of-the-art digital solutions,
especially related to sales and marketing solutions, data-driven campaigns and
unique content.