SAP Launches Data Centre in Singapore as Demand for Digital Commerce Solutions Soars in the Region

New Singapore Data Centre provides access to SAP Commerce Cloud to better meet customer expectations

�

SINGAPORE - Media
OutReach - 17
October 2019 – SAP SE
(NYSE: SAP) announced today the launch of its Singapore Data Centre for SAP
Commerce Cloud for businesses across the Asia Pacific (APAC)
region enabling them to adopt digital commerce strategies to deliver superior customer
experiences.

 

Home to some of the world’s fastest developing
economies and most digitally-savvy populations, digital commerce has emerged as
a significant source of growth opportunities for businesses in the region. Digital
commerce sales in APAC are
expected to grow 14.2% year-on-year to reach US$1.2 trillion in 2019 and cross US$1.77 trillion by
2022.
In Southeast Asia, the region’s
internet economy is expected to grow to three times its current annual size to
hit US$300 billion in value by 2024.

 

Together with SAP’s network
of APAC data centres in Australia, China and Hong Kong, the Singapore Data
Centre will play a major role in ensuring customers are able to deploy the SAP Commerce Cloud with minimal latency and
performance issue to deliver a seamless online shopping experience. Singapore
was selected to host SAP’s data centre due to its geopolitical stability and
its adherence to data privacy and will be the default data centre for customers
in Southeast Asia and India.

 

“APAC’s digital commerce environment offers businesses
unprecedented growth opportunities and with our goal of helping our customers master
their transition to the experience economy, the region has become a key market
for SAP,” said Atul Tuli, Vice
President and Head of Customer Experience, SAP Southeast Asia. “With the new
Singapore Data Centre, we will be better positioned to support our customers as
they tap into our best-in-class commerce cloud solution.”

 

In a
highly-connected mobile-first society, consumers have access to products and
services from around the world right at the tip of their fingertips. As a
result, the traditional economy is starting to move beyond goods and services
to one that is organised around experience. Every year, US$1.6 trillion is lost globally when companies lose their customers
to competitors due to the inability to meet expectations. In order to succeed
in the new experience economy, it is critical for businesses to meet customer expectations.

 

Digital commerce
platforms are expected to play a major role in helping organisations plug
experience gaps and exceed customers’ expectations. Recently
announced as a Leader
in the Gartner Magic Quadrant for Digital Commerce (2019)[1] for the fifth consecutive
time, SAP Commerce Cloud
helps businesses to obtain a competitive edge from a single commerce platform
by its ability to differentiate commerce experiences, speed up time-to-value,
and reduce cost to win and build loyalty.

 

According to Gartner, a
digital commerce platform is the “core technology that is enabling customers to
purchase goods and services through an interactive and self-service experience.
The platform provides necessary information for customers to make their buy
decisions and uses rules and data to present fully priced orders for payment.” A
complimentary copy of the 2019
Gartner Magic Quadrant Report for Digital Commerce is
available from SAP.

 

The SAP Commerce
Cloud solution is part of the larger SAP Customer Experience portfolio, the SAP
C/4HANA suite, which also includes the SAP Marketing Cloud, SAP Sales Cloud,
SAP Service Cloud and SAP Customer Data Cloud solutions.

 

Visit the SAP News Center. Follow SAP on Twitter at @sapnews

Gartner Disclaimer

Gartner
does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors
with the highest ratings or other designation. Gartner research publications
consist of the opinions of Gartner’s research organization and should not be
construed as statements of fact. Gartner disclaims all warranties, express or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.

About SAP

As
the Experience Company powered by the Intelligent Enterprise, SAP is the market
leader in enterprise application software, helping companies of all sizes and
in all industries run at their best: 77% of the world’s transaction revenue
touches an SAP® system. Our machine learning, Internet of Things (IoT), and
advanced analytics technologies help turn customers’ businesses into
intelligent enterprises. SAP helps give people and organizations deep business
insight and fosters collaboration that helps them stay ahead of their
competition. We simplify technology for companies so they can consume our software
the way they want — without disruption. Our end-to-end suite of applications
and services enables more than 437,000 business and public customers to operate
profitably, adapt continuously, and make a difference. With a global network of
customers, partners, employees, and thought leaders, SAP helps the world run
better and improve people’s lives. For more information, visit www.sap.com.

 

Any statements contained in this
document that are not historical facts are forward-looking statements as
defined in the U.S. Private Securities Litigation Reform Act of 1995. Words
such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,”
“may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions
as they relate to SAP are intended to identify such forward-looking statements.
SAP undertakes no obligation to publicly update or revise any forward-looking
statements. All forward-looking statements are subject to various risks and
uncertainties that could cause actual results to differ materially from
expectations. The factors that could affect SAP’s future financial results are
discussed more fully in SAP’s filings with the U.S. Securities and Exchange
Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F
filed with the SEC. Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of their dates.
© 2019 SAP SE. All rights reserved.

SAP and other SAP products and
services mentioned herein as well as their respective logos are trademarks or
registered trademarks of SAP SE in Germany and other countries. Please
see https://www.sap.com/copyright for additional trademark
information and notices.

 

Note
to editors:

To
preview and download broadcast-standard stock footage and press photos
digitally, please visit www.sap.com/photos. On this platform, you can find high resolution
material for your media channels. To view video stories on diverse topics,
visit www.sap-tv.com. From this site, you can embed videos into your own
Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.