Samsung Singapore Introduces Eight Disney-themed Designs as part of its Bespoke Collection

• Inspired by Mickey and Friends, Samsung’s latest additions to its Bespoke Home series are now available for sale in Singapore

• A new Bespoke Home Pop-up located at Raffles Place set to inspire homeowners

SINGAPORE – Media OutReach – 7 October 2022 – Samsung Electronics Singapore announced that its Bespoke Disney Collection is now available for sale in Singapore. Fans may now bring much-loved characters such as Mickey and Friends home to their kitchens with these eight unique designs from the Collection to brighten up their living spaces.

Samsung also announced that it is also bringing back its Bespoke Home Pop-up to inspire consumers with more interior decoration ideas, including a showcase that will feature its new Bespoke Disney Collection.

Gavin Yeong, Head of Digital Appliances, Samsung Electronics Singapore said: “I believe that many fans in Singapore grew up with Disney characters, and they still resonate with us today. Through our Bespoke Home designs, we hope to offer consumers the opportunity to personalise their homes with a stylish take on their favourite characters that will fit perfectly into any modern home. We’re excited to bring to homeowners this wide range of customisation options for their home appliances.”

These eight designs in the Bespoke Disney Collection are cheery, bright and lively, designed to help homeowners put the fun in functionality when choosing a design for their refrigerators.

From retro-inspired themes to more fantastical-looking patterns, Samsung Bespoke Disney Collection helps homeowners express their personal aesthetics in their living spaces. Now they can also show their love for their favourite characters! The Bespoke Disney Collection is now available at selected consumer electronics retailer stores starting from $2,349.

More details about each Disney design can be found in the Appendix section and here.

Be Inspired at the Bespoke Home Pop-up @ Raffles Place

Check out the Samsung Bespoke Disney Collection in real life at the Bespoke Home Pop-up at Raffles Place from now till 14 Oct. The new pop-up will feature an expanded showcase of the Bespoke refrigerators, alongside other Bespoke Home appliances in rooms specially designed to inspire homeowners to take a bold step in transforming their living spaces.

The Bespoke Home Pop-up @ Raffles Place (located outside Raffles Place MRT Exit B) will be open to the public between 10am to 8pm on weekdays. Visitors will receive a complimentary drink[1] when they visit the Pop-up. They may also try the Express Clothing Care Service[2] to freshen and sanitise their clothes with the Samsung Bespoke AirDresser[3].

Consumers interested in purchasing eligible Samsung Bespoke Home products can also receive up to $250 off[4] from now till 31 October 2022.

APPENDIX

A. Samsung Bespoke Home Pop-up @ Raffles Place

Dates	3 October 2022 to 14 October 2022 (Weekdays only)
Opening Hours	10am to 8pm
Venue	Raffles Place (Outside Raffles Place MRT Exit B)
What to Expect	Visitors can see for themselves how Samsung Bespoke Home appliances can be seamlessly integrated into their living spaces with their desired aesthetics at the Pop-up. Additionally, check out the Disney-themed Collection for Bespoke Home, where fan-favourite characters are welcomed into your kitchen with eight new designs! Rooms Description Make it lush The Lush room showcases the latest biophilic design trend, suitable for homeowners who enjoy being close to nature in their living spaces. Filled with verdant greenery, visitors can check out the lush kitchen complete with Samsung’s range of home appliances such as the Bespoke Refrigerator, Bespoke AirDresser, Washer, Dryer, Microwave Oven and the Dishwasher. Bespoke Disney Collection Disney fans can look forward to seeing the latest additions to the Samsung Bespoke Disney Collection, along with a selection of Samsung’s home appliances such as the Bespoke Jet, Microwave Oven, and Jet Bot.
Promos	Visitors will receive a complimentary drink[5] upon the completion of a short survey about the Bespoke Home Pop-up. Consumers can also receive up to $250 off2 selected Bespoke home appliances from now till 31 October 2022.
Learn more	https://www.samsung.com/sg/bespokemyhome

B. Bespoke Disney Collection

Hashtag: #Samsung

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.