News

Reach Travel Trade & Affluent FIT from World�s Major Markets in ITE, Hong Kong�s only travel fair

SYDNEY,
AUSTRALIA -�
Media OutReach�- 14 February 2019�-�Big with quality, Hong Kong rank World's
Tenth largest market by total outbound spending
in
2016
and among these
top markets First
by per capita spending; and Australia's 9th largest source
market
from where
came over 300,000 inbound in the year ended November 2018!� With only 7.4
million people, Hong Kong spent
US$25.5 billion on
outbound in 2017, up 5.8%
!

�

Highly
international, 87% of ITE's 666 exhibitors from abroad and over half of
the 50 exhibiting countries and regions including mainland China from outside
Asia.

�

Requiring
registration for admission, the two trade days of ITE 2018 drew
12460 buyers
and visitors
of
whom 6580 from travel agents and 2567 MICE; geographically 9000 from Hong Kong
and over 2600 from mainland China particularly from Guangdong.

�

With a cumulative GDP of US$1.69 trillion
and 68 million people, the Greater Bay Area
which ITE well covers,
consists of Hong Kong, Macau, Guangzhou, Shenzhen and a
total of 9 major Guangdong cities where came some 2000 of ITE's buyers and
trade visitors.

�

FIT dominate Hong Kong outbound as
prefer by 84% of ITE's 90000 public visitors; grow fast in China and in 2019
accounting for some 50% of Chinese arrivals to France, say!

�

Of ITE's
over 90000 public visitors, 84% travel in FIT! They are highly educated
(42% university, another 34% post-secondary); accessible to both local
and foreign sellers as over 60% online booking directly with suppliers
and 63% make booking in ITE; and 19% will join "local" tours at destination! In
short, with good income and love traveling!

�

Collected some 4000 replies, ITE2018 surveys
found high interest in various in-depth and travel themes -- for examples
trade visitors on Study Tour (28%) and Overseas Wedding (21%); and public
visitors in Eco-tourism (35%) and Sport Tourism (23%)! Australia has plenty to
offer!

�

ITE offers
exhibitors B2B and B2C programs each with free and optional
services, which can include e-newsletter promotions, Business
Matching
for quick dating between buyers and sellers, assistance in holding
trade seminar
or workshop, sponsorship, online and onsite
advertising etc.

�

Organized
annually by TKS Exhibition Services Ltd,
ITE Hong Kong
2019,
the 33rd
ITE on leisure and the 14th ITE MICE
, will be held from June 13 to 16 at Hong Kong Convention &
Exhibition Centre.� Details and enquiry at www.itehk.com.

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