Categories: Wire Stories

Rain Technology Debuts Display Screen Branding

LCD and OLED Display IP Across Automotive, Retail POS, and Consumer Electronics

BOULDER, Colo. & TAIPEI, Taiwan–(BUSINESS WIRE)–#ATMdisplayRain Technology, creator of the world’s most advanced directional display technologies, today announced the release of Display Screen Branding™, a switchable privacy display solution. Manufacturers of laptops and monitors, smartphones, point-of-sale systems, ATMs, and automotive displays can increase the marketing value and customer experience of every screen, while controlling the viewing angle for privacy.


Display Screen Branding and other Rain Technology innovations will debut at:

“Our 30 years of optics and photonics expertise continue to push the edge on new functionality for LCD and OLED displays across many industries — automotive, retail POS, ATM, and consumer electronics,” explained Robert Ramsey, CEO of Rain Technology. “By providing a switchable layer embedded in the display, Display Screen Branding enables marketers to present a static logo or a promotional message — even when the display is off or the device is in privacy mode.”

For example:

  • In a retail point-of-sale or ATM system, Display Screen Branding is embedded in Rain Technology’s switchable privacy display technologies (public or private mode) to show a logo or explanatory text to those outside of the central viewing angle during a transaction.
  • In an automotive setting, Display Screen Branding leverages the increasing pillar-to-pillar real estate consumed by screens to provide a branding opportunity, even when the car is off and not displaying content. When the automobile is turned on and the passenger infotainment system is enabled, the switchable screen minimizes distraction by presenting only a static brand message to the driver.

Manufacturing partner Cheng Mei Materials Technology Corp. (CMMT) will debut Display Screen Branding in Booth 4F, L912 at Touch Taiwan. The company will also be demonstrating automotive No-Driver-Distraction™, POS, and laptop switchable privacy technologies from Rain Technology.

“We are excited about the possibilities of this new technology, especially with the latest trend in pillar-to-pillar automotive displays,” said Elly Chen, director of product planning and marketing at CMMT. “We have already proven that this technology is straightforward to integrate and are ready to help brands realize their vision with this new technology along with our panel manufacturing partners.”

About Rain Technology

Rain Technology is the creator of the world’s most advanced directional display technology including switchable privacy displays. The company licenses its IP to supply chain partners and manufacturers of laptops and monitors, smartphones, point-of-sale systems, ATMs, automotive displays, and AR/VR devices. IT departments and users benefit from embedded privacy technology for transaction security, No-Driver-Distraction™, and Display Screen Branding™. Founded in 2017 and privately held, Rain Technology is headquartered in Boulder, Colorado, with operations in the UK and Taiwan. Visit Rain Technology at www.raintechnology.com, and follow on LinkedIn, Facebook, and Instagram.

No-Driver-Distraction and Display Screen Branding are trademarks of Rain Technology. All other brand names and solution names are trademarks or registered trademarks of their respective companies.

Tags: Rain Technology, Display Screen Branding, No-Driver-Distraction, Touch Taiwan, Display Week, SID, directional display, visual security, automotive display, ATM display, retail POS, point of sale, switchable privacy display, display privacy, e-privacy display, infotainment display, LCD, OLED

Contacts

Dottie O’Rourke

TECHMarket Communications

650-344-1260

RainTechnology@techmarket.com

Alex

Recent Posts

Mengniu Ningxia Factory Recognized as WEF “Lighthouse Network,” Leading China’s Dairy Industry in Digitalization

HOHHOT, CHINA - Media OutReach Newswire - 7 November 2024 - In Q4 2024, the…

6 hours ago

‘TVBS Originals’ Goes Global with TAICCA’s Support, ‘Living’ Showcased in Busan

TAIPEI, TAIWAN - Media OutReach Newswire - 7 November 2024 - TVBS is a leading…

6 hours ago

Yung Kee Restaurant Celebrates 82nd Anniversary Embracing Diverse Culinary Cultures

Redefining the Golden Years with “Care Food” HONG KONG SAR - Media OutReach Newswire -…

6 hours ago

Arla Foods Ingredients and Volac Joint Statement on Acquisition Decision

TAIPEI, TAIWAN - Media OutReach Newswire - 7 November 2024 - The UK's Competition and…

6 hours ago

Visa Reinvents the Card, Unveils New Products at Singapore Fintech Festival 2024

PHNOM PENH, CAMBODIA - Media OutReach Newswire - 7 November 2024 - The way people…

7 hours ago

SABIC Opens Multi- Million-dollar ULTEM™ Resin Manufacturing Facility In Singapore To Meet Growing Demand In Asia-pacific

The facility caters to high-tech end-user industries, such as Aerospace, Healthcare, 5G, Artificial Intelligence (AI)…

8 hours ago