President & CEO of Robinsons Land Corporation Honored at the Asia Pacific Entrepreneurship Awards 2019

MANILA,
PHILIPPINES�- Media
OutReach - 9 December 2019 - Twenty outstanding Philippines’ entrepreneurs
and organisations were honored at the recently concluded Asia Pacific
Entrepreneurship Awards 2019 or APEA, led by Megawide Construction
Corporation’s Chairman and CEO, Mr. Edgar Saavedra and Robinsons Land Corporation’s
President and CEO, Mr. Frederick D. Go.

 

An initiative by
Enterprise Asia, the leading non-governmental organization for entrepreneurship
in Asia, APEA is the largest regional recognition program, with over 3,000
nominations received each year, and less than one tenth of that receiving the
awards in all 14 markets. With the theme of ‘Promoting Inclusive Economic
Development Through Sustainable Entrepreneurship’, over 300 attendees were
present at the by-invitation only event, comprising of industry leaders and
dignitaries.

 

Leading
the list of winners was Mr. Frederick Go, Robinsons Land Corporation’s
President and CEO who received the award under Entrepreneur of the Year in the
Property Development Industry.

About Mr. Frederick Go

Frederick
D. Go, President and Chief Executive Officer of Robinsons Land Corporation, has
always been one to rise up to a challenge. In 1992, when he entered Robinsons
Land Corporation (RLC) with a vision to lead the company forward, Frederick
began his entrepreneurial journey with the construction of Robinsons Place
Bacolod Mall and the redevelopment of Robinsons Place Manila. Frederick’s
success did not come without its fair share of trials. Today, RLC is one of the
country’s leading real estate companies with 52 malls, 21 office developments,
76 residential buildings, 38 housing subdivisions, 20 hotels, and 19 mixed-use
developments.

 

At the
height of the 2007 global financial crisis, the business of office building
spaces suffered as multinational companies put expansion programs to a halt.
Whereas others slowed down to manage resources, Frederick saw an opportunity to
expand in a different category. He took a risk with an unproven and unique
business model and launched Go Hotels. Over a decade since then, Go Hotels growing
portfolio proves that it was a business risk based on keen market knowledge and
insight.

 

In each
of his dealings, Frederick exemplifies sharp management and business sense.
These qualities make him an exceptional leader in the field of real estate. “I
wouldn’t be here today without going through many challenges. My upbringing and
education trained me to be logical, process-oriented, entrepreneurial, fair,
and resourceful,” he said.

 

Keeping
abreast with the demands of the digital age, he ventured into the flexible
workspace arena with work.able, a plug-and-play type of private workspace
designed to enable users to bring their business wherever they want.  “I think technology is the biggest change
from when I started to today.” he mentions. He is at the forefront of digital
transformation in the company as he champions the integration of modern tools
and ways of working.

 

When
asked about his remarkable success over the years, Frederick shares that he
relies on three main principles: customer obsession, execution excellence,
identifying pain points and making life easier for people. “These three things
are very important to keep an organization going. I always think that being a
non-bureaucratic, flexible organization matters a lot..” Frederick is always on
the lookout against bureaucracy and is in constant communication about it with
his people. “It’s our job to make life easier for both the customer and my
team,” he says.

 

Looking
ahead, Frederick is expecting RLC to grow through a variety of revenue streams,
including partnerships with other real estate firms, industrial and warehouse
leasing, the development of more hotels and fully integrated communities like
Bridgetowne, and experimental projects in the mold of work.able.

About Asia Pacific Entrepreneurship Awards

Launched
in 2007, the Asia Pacific Entrepreneurship Awards is the region’s most
prestigious awards for outstanding entrepreneurship, continuous innovation and
sustainable leadership. The Award provides a platform for companies and
governments to recognize entrepreneurial excellence, hence spurring greater
innovation, fair business practices and growth in entrepreneurship. As a
regional award, it groups together leading entrepreneurs as a powerful voice
for entrepreneurship and serves as a by-invitation only networking powerhouse.
The program has grown to encompass 14 countries and markets all over Asia. For further
information, visit www.apea.asia.