In celebration of the local launch of the Galaxy Note10 and Note10+, Samsung organised an exclusive event to delight and thank customers.

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SINGAPORE -� Media OutReach�- 23 August 2019 - The highly anticipated moment has arrived! Today, consumers
who had successfully pre-ordered the Galaxy Note10 or Note10+ got their hands
on the much-awaited devices. Samsung received overwhelming response for the
pre-orders of the Galaxy Note10 and Note10+ with pre-order numbers hitting a
new record for the brand.

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"Samsung
is heartened by the support and love that customers in Singapore have for the
Galaxy Note10 and Note10+. The pre-order numbers for the devices have been the
highest so far for our Galaxy Note series over the years," said Eugene Goh,
President, Samsung Electronics Singapore. "We would like to thank our customers
for their unwavering support for Samsung, and we hope that the Galaxy Note10
and Note10+ will empower users to unleash their creativity and bring their
passions to life."

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The
Galaxy Note10+ was a crowd favourite with majority of customers who pre-ordered
selecting the larger-sized variant. Of those that pre-ordered the Galaxy Note10
and Note10+, the Aura Glow with an iridescent mirror effect was the colour of
choice for majority of these consumers.

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The
latest additions to Samsung's Galaxy Note series were unveiled at the Unpacked
event held in New York earlier this month. Since then, t he Galaxy Note10+ was
awarded the highest-ever "Excellent A+" grade by DisplayMate Technologies.
Based on its comprehensive evaluation, the world's leading evaluator of screens
has concluded that the Galaxy Note10+ establishes a bold new standard for
mobile displays and is said to possess the most innovative and high-performance
smartphone display that DisplayMate has ever lab tested [1] .

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In celebration of
the launch of the revolutionary Galaxy Note10 and Note10+, Samsung organised an
exclusive event at Galaxy Studio @ Plaza Singapura to delight and reward
customers for their support over the past decade of Samsung Galaxy. All 600 customers
were treated to more than $200,000 worth of goodie bags and prizes [2] , starting from the JBL
Flip 4 (worth $179) and the top prize of the 55" QLED Q60 4K Smart TV (worth $2,999).
Other prizes include Galaxy Tab S4 LTE 256GB (worth $1,298), 27" Space Monitor
(worth $728), Galaxy Watch LTE (worth $548), $300 shopping vouchers and more.

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At the event, Samsung also organised a series of activities for consumers.
Audience members had a chance to get up close and personal with Mediacorp
artistes Desmond Tan and Sheila Sim, Mediacorp 987 DJs Gerald Koh and Kimberly
Wang, and Mediacorp YES 933 DJs Gao Mei Gui and Lin Peifen, as well as selected
Star Search 2019 finalists through stage games and quizzes.

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Local
Pricing, Availability and Promotions

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Galaxy
Note10 and Note10+

The Galaxy Note10 and Note10+ will be available in
Singapore from 24 August 2019, at local
telecommunication operators (M1, Singtel and StarHub), Samsung Experience
Stores, major consumer electronics & IT stores, authorised mobile
retailers, Lazada Singapore, Shopee Singapore and KrisShop. The respective
recommended retail prices for the devices are as follows:

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The Galaxy Note10 will be available in Aura
Glow and Aura Black while the Galaxy
Note10+ will be available in Aura Glow, Aura Black and Aura White.

The
following Galaxy Note10 and Note10+ accessories will also be available to
complement the devices:

From 24 August
2019, customers who purchase the Galaxy Note10 or Note10+ will be entitled
to receive a complimentary pair of JBL Under Armour True Wireless Flash
Earphones in Black (worth $249) [5] from participating launch
channels. � �

Galaxy Tab S6

The Galaxy Tab S6 will be available from 24 August
2019 at local telecommunication operators (M1, Singtel and StarHub), Samsung
Experience Stores, major consumer electronics & IT stores, authorised
mobile retailers and Lazada Singapore. The Galaxy Tab S6 will be available in
Mountain Gray and Rose Blush, and retail at the following prices:

*In-box
items : S Pen , Adaptive
Fast Charging Adapter , Data Link
Cable , Pen Nibs, Quick Start Guide, Tweezer, Ejection Pin, USB Type-C
Earphones

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Consumers who
purchase the Galaxy Tab S6 from 24 August 2019 will be entitled to
receive a complimentary pair of AKG Y500 Wireless On-Ear Headphones in Black
(worth $268)⁵.

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The following Galaxy Tab S6 accessories will also be available [6]
to complement the Galaxy Tab S6 :

Samsung
Trade Up: Easy Trade-in with Great Value

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The
Samsung Trade Up Programme [7] makes it easier for consumers to own
the Galaxy Note10, Note10+ and Galaxy Tab S6.

Exclusively
with the launch of the new Galaxy Note10, Note10+ and Galaxy Tab S6, customers
who purchase any of these devices (with or without contract) and trade-in their
old eligible device [8] from 23
August 2019 to 30 September 2019, can receive an additional $100 trade-in
value [9] on top
of the regular trade-in amount.

Customers who purchase the Galaxy Note10, Note10+ or
Galaxy Tab S6 at any Samsung Experience Stores (with the exception of Singapore
Changi Airport Terminal 3), can trade-in their old eligible device⁹ at
the point of purchase. Their old eligible device will be assessed on-site, and
the trade-in value¹⁰ of their old device will be offset from the
purchase price of the Galaxy Note10, Note10+ or Galaxy Tab S6.

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Alternatively, customers who decide to trade-in their
old eligible device⁹ after they have already purchased the Galaxy
Note10, Note10+ or Galaxy Tab S6 can still do so. They simply need to bring
their new eligible Samsung device for retrieval of the IMEI or serial number as
well as show their proof of purchase and they will be able to participate in
the trade-up programme. Their old eligible device⁹ will be assessed
on-site, and customers can choose to receive the trade-in value⁹ of
the eligible trade-in device via:

• Local
  Bank Transfer (14 working days); or
• PayNow
  (5 working days).

Consumers
can visit www.samsung.com/sg/tradeup to
learn more about the Samsung Trade Up Programme.

Pre-order Collection Photos and Customer Quotes

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High-res photo
highlights from the pre-order collection at Galaxy Studio @ Plaza Singapura can
be downloaded here: https://edelmanftp.box.com/s/9ufz1v2evg3x8o1dgfyp10fqaoexhkt6

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Please find quotes below from a few of the first customers in line at Plaza Singapura:

• "I've been a Note user since the Galaxy Note5 and I've
  really enjoyed all the upgraded features with every new Note device. I'm
  excited for the Galaxy Note10+ as no other phone comes close, in my opinion. I
  look forward to trying the new device soon." -- Adriaan Wibawa (first in line at
  the pre-order collection queue)
• "As a first-time Note user, I was most excited to try
  the S Pen! I've been a regular user of Samsung products and couldn't wait to
  get my hands on the new device. I'm hoping to win something good from the lucky
  draw today as well." -- Karen Kristine Kok
• "As a Note user since the Galaxy Note4, I've seen how
  the series progressed and I really enjoyed the camera features on the phone. I
  came down today because I couldn't wait to get my hands on the new Galaxy
  Note10+ to try its new and upgraded functions." -- Amanda Chiang �

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Please also find quotes below from the 3 winners of
the lucky draw grand prize i.e., the 55" QLED
Q60 4K Smart TV :

• "Today is my lucky day as I won the 55" QLED Smart TV
  from the pre-order collection lucky draw. I've always loved Samsung products as
  they are user-friendly and have good features. Thanks Samsung!" -- Saharuddin Bin
  Ithnin
• "I really didn't expect to win the 55" QLED Smart TV
  today and it was a pleasant surprise! A great addition to the Galaxy Note10 as
  I love the features of the phone, in particular in the S Pen as it allows me to
  be more productive at work." -- Clarice Ng
• "I'm so happy to win the grand prize 55" QLED Smart TV
  at today's lucky draw! I love the Galaxy Note series' camera and the Galaxy
  Note10 and Note10+ has a very unique design." -- Sherwynn Lim

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For more
information on the Galaxy Note10, Note10+ and Galaxy Tab S6, please refer to
the attached media releases and addendum.

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High-res images can be downloaded via the following
links:

• Galaxy Note10 and Note10+: https://www.dropbox.com/sh/847fz0zusjibmj0/AACidXtfq6Hv6OJ_rgYOTFYda?dl=0
• Galaxy Note10 and Note10+
  Accessories: https://www.dropbox.com/sh/dt2jb13ll2qxojq/AACuJLDTs-iXRtF0-ZA0V2Cra?dl=0
• Galaxy
  Tab S6: https://news.samsung.com/medialibrary/global/album/29
• JBL
  Under Armour True Wireless Flash Earphones: https://www.dropbox.com/s/zsaa37obaccy40p/Launch%20Free%20Gift%20-%20Lockup%20%28Option2%29.zip?dl=0 �

About Samsung Electronics Co., Ltd.

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