POND’S Launches World’s First AI-Powered Skin Diagnostic Chatbot

New Skin Advisor Live (SAL) bot integrates rich clinical research data with diagnosis technology to take the confusion out of diagnosing common skincare concerns

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SINGAPORE - Media OutReach - 18 July 2019 - Beauty brand POND’S today announced it is launching the world’s first
AI-powered skin diagnostic chatbot which, using a combination of advanced AI
and skin diagnosis technology, will help consumers combat skincare concerns
across four main areas — uneven skin tone, spots, pimples and wrinkles. 

 

The Skin Advisor Live bot, named ‘SAL’, embraces
Google’s highly superior neuro-linguistic programming and BrighTex BioPhotonics’s (BTBP) DeepTag skin
diagnosis technology to offer consumers advanced skin diagnoses
through an intuitive and fun chat.

 

BTBP’s DeepTag technology
– a patented skin map technology from Silicon Valley — and clinical research data from The POND’S Institute will be utilized
to deliver skin diagnoses of unparalleled accuracy and of a higher
consistency match rate compared to dermatologists.

 

Using their highly customized
diagnosis from SAL, combined with product recommendations backed by years of
in-depth research by POND’S, consumers are able to select a reliable personal
skincare product and regime recommendation to help meet their particular skincare
needs. 

 

SAL is available in
Indonesia via messenging app, LINE, and Argentina, Columbia, United Arab
Emirates and South Africa via Facebook Messenger.

 

“POND’S has
always been known for providing consumers with expert skincare and making beauty
more accessible,” says Rohit Bhasin,
Global Brand Vice President, POND’S, Unilever. “We recognise how confusing and
overwhelming it can be for anyone to pick the right skincare products when
there are so many choices.

 

“We want to use
technology to solve this problem, by helping consumers gain a deeper
understanding of their skin type and matching them with the most effective
products. With SAL, consumers
can build and optimise their skincare regime — via popular social messaging
apps — through this science-based, data-led skin diagnostic tool.” 

 

How is skin diagnosed?  

Consumers upload a selfie, complete a short
quiz and their customized results will be ready in under a minute.?  

How does SAL diagnose skin?  

Skin will be analyzed by
BTBP DeepTag’s advanced
AI technology and results will be classified across four indicators of skin
health: uneven skin tone, spots, pimples and wrinkles.  

 

“We believe that skincare should be built
upon a deep knowledge and understanding of each individual’s skin,” says Judy
Mao, Research and Development director for POND’S’s Global Design, “This
is why we worked with BTBP to create SAL to help consumers diagnose their
skin easily. SAL is a game-changer when it comes to skin diagnoses and our
product recommendation tool is backed by years of consumer research
and product trials. The POND’S Institute will continue to explore
innovative ways to help consumers improve their skin health.”

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Speaking on behalf of BrighTex BioPhotonics,
Raj Chhibber, CEO says, “We
are delighted to collaborate closely with POND’S to bring a smarter skincare
regime to consumers around the world bringing a new level
of accuracy on the skin diagnostic results, resulting in a more
accurate skincare products and regime recommendation.”

About POND’S

POND’S has garnered more
than 150 years of skincare expertise and   is devoted to  making beauty more accessible for everyone. In line with this vision, POND’S
set up its research arm The POND’S Institute in 1990. Today, The POND’S
Institute has over 700 scientists working to develop the latest technologies
and deepen years of skincare understanding to bring you innovative products
that are efficacious and enjoyable. POND’S is a personal care brand owned by
Unilever.