Guy has been a key member of PickApp�s executive team and will take over from co-founder Yoram Gommershtadt, who has led the company with distinction for 4 years and will continue to do so as Chief of Business Development and Chairman of the Board.

Announcing Guy�s appointment, PickApp�s team of founders stated: �Mr. Shofen�s vision for the company reflects our own and we trust his unique skill set and innovative mindset to be leading the way.�

Additionally, Mr. Shofen�s past experiences that will benefit PickApp moving forward include:

� Extensive technological understanding of data driven solutions.
� A history of scaling startups at growth stage.
� Innovative SaaS approach and customer success reputation.

Reflecting on his new appointment, Guy has expressed that he is �Both honored and excited to be in a position of such powerful impact on the ag-tech world. PickApp has proved itself to be a must-have solution for farm managers world-wide and I am committed to continuing this mission with excellence as its CEO.�

�Guy is an exceptional leader. His track record in transforming our company has been extraordinary,� says Yoram Gommershtadt. �Guy has been a remarkable leader in his previous role and will be excellent in his newly appointed title as CEO.�

PickApp Farming prides itself on providing high-quality farm management solutions and consider ourselves leaders in the agricultural business. They are confident in their newly elected CEO and are excited for the future of the company.