DUBLIN--(BUSINESS WIRE)--The "Pay-TV & OTT Video Market Trends in Asia-Pacific" report has been added to ResearchAndMarkets.com's offering.

Pay-TV & OTT Video Market Trends in Asia-Pacific provides an executive-level overview of the video entertainment market in Asia-Pacific. It delivers deep qualitative and quantitative insight into the pay-TV and OTT-SVoD markets in the region, analyzing key trends and strategies adopted by service providers.

Pay TV penetration in the Asia-Pacific region is set to increase slightly through 2024, weighed down by cord-cutting trends where more and more households are swapping out their pay-TV subscriptions for OTT-SVoD alternatives. However, rapidly deploying FTTH/P networks are spurring on the growth of IPTV, pushing overall pay TV growth into positive territory.

Viewers are increasingly eschewing the traditional pay-TV concept with contract lock-in and limited mobility for a TV anywhere concept that OTT-SVoD alternative can offer. Traditional pay-TV service providers need to look for ways to differentiate their service proposition by improving their delivery platforms and securing quality content.

The report provides in-depth analysis of the following:

• Section 1: Pay-TV and OTT video key trends; analyzes the main competitive trends affecting the pay-TV and OTT video markets in Asia-Pacific, focusing on: cord-cutting, content creation, and network improvements.
• Section 2: Pay-TV market in Asia-Pacific; provides a detailed description of the pay-TV market in the region, looking at subscriber growth, penetration trends, service adoption by technology, and pay-TV ARPU and revenue evolution for the 2019-2024 period. It also looks at SVoD adoption trends in Asia-Pacific for the 2019-2024 period.
• Section 3: Key findings and recommendations; the report concludes with a number of key findings and a set of recommendations for pay-TV and SVoD service providers.

Key Highlights

• Over the last few years, Asia-Pacific markets have been experiencing tepid subscriber growth due to pressure from OTT video alternatives, a trend that we expect will continue over the forecast period.
• It is expected that the rapid growth in IPTV at the expense of cable will continue due to major FTTH/P network expansions in the region, such as in Thailand and New Zealand.
• Traditional pay-TV service players are increasingly incorporating OTT as part of their service package, such as through partnerships or developing their own OTT platform as catch-up TV.

Companies Mentioned

• AIS Play
• Apple
• Amazon Prime
• Astro Go
• Dish TV India
• Disney
• ESPN
• Foxtel
• Google
• Hotstar
• HBO
• HOOQ
• HyppTV
• iFlix
• iQiyi
• KBS
• MBC
• Microsoft
• MNC Vision
• myTV Super
• NBA
• Oksusu
• SBS
• Singtel
• SK Telecom
• Tencent
• Tver
• Viu
• Wavve
• Youtube
• Youku

For more information about this report visit https://www.researchandmarkets.com/r/kiwzzv

Contacts

ResearchAndMarkets.com

Laura Wood, Senior Press Manager

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