Pataya Food Group Drives Expansion in Global Markets with Infor

Thai seafood manufacturer and distributor to streamline production and distribution with Infor CloudSuite F&B

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BANGKOK, THAILAND
- Media OutReach - 29 November 2019 – Infor, a global leader in business cloud software
specialized by industry, announced at a customer signing ceremony in
Bangkok that Thai seafood manufacturer and distributor Pataya Food Group has
chosen to partner with Infor on its digitalization plan.  The food giant will leverage Infor CloudSuite
Food & Beverage (F&B), Infor OS and Infor Birst across its subsidiary
companies and help accelerate business growth and drive Pataya
Food Group’s expansion into global markets.  The solution will be implemented by channel
partner Lawson Software.

(Photo from left to right) Ms. Wallapa Piemnoppakao, Country Director for Thailand & Emerging Markets; Mr. Fabio Tiviti, Vice President, Infor ASEAN; Mr. Vichit Anathep, Managing Director, Pataya Food Industries Limited; Ms. Sudatip Kiatsrichart, Managing Director, TTT Holding Limited

 

Pataya Food Group is the leading shelf
stable seafood manufacturer and distributor in Thailand based on the principle
that consistent quality assures success. This commitment to quality has become recognized
internationally. Apart from brands such as Nautilus, Sea Crown, Mongkut Talay
and Regalos, its OEM business has also established itself as supplying
best-quality products.

 

When the project is rolled out, Pataya Food Group will be able to streamline operations in production and distribution,
optimising inventory management and supply chains with next-generation intelligent
analytics. The company will have the infrastructure to effectively manage
product lifecycle from factory to shelf for all brands across multiple regions with
a centralized solution. This implementation will also help to standardize and
maintain food product compliance within Asia as part of the expansion.

 

“Our vision at Pataya Food Group is to be the top choice for quality food on
supermarket shelves across Asia and global markets,” said Mr Vichit Anathep, Managing
Director, Pataya Food Industries Limited. “Through our partnership with Infor,
we look forward to digitally transforming our business to overcome challenges
that are unique to the F&B industry — this is where Infor’s deep industry
expertise lies — and drive our expansion globally.”

 

“In partnering with Infor and implementing Infor CloudSuite F&B, Pataya
Food Group is now armed with the tools and technology to more efficiently deliver
on quality products that they are already known for, and that will help enhance
end-to-end operations,” said Mr Fabio Tiviti, Vice President, Infor ASEAN. “Infor
is committed to providing next-generation, industry-specific applications that
are finely-tuned in the cloud, and we look forward to a fruitful partnership
with Pataya Food Group, working together to meet their overall business
objectives and increase productivity and customer satisfaction.”

About Infor

Infor is a global leader in business cloud
software specialized by industry. With 17,300 employees and over 68,000
customers in more than 170 countries, Infor software is designed for progress.
To learn more, please visit www.infor.com.

Infor customers include:

• 19 of the top 20 aerospace companies
• 9 of the top 10 high tech companies
• 18 of the 25 largest U.S. healthcare delivery networks
• 18 of the 20 largest U.S. cities
• 19 of the top 20 automotive suppliers
• 17 of the top 20 industrial distributors
• 15 of the top 20 global retailers
• 4 of the top 5 brewers
• 17 of the top 20 global banks
• 9 of the 10 largest global hotel brands
• 8 of the top 10 global luxury brands

About Pataya Food Industries

Pataya Food Group (PFG) is the leading shelf
stable seafood manufacturer and distributor in Thailand based on the principle
that consistent quality assures success. With its brand essence, Pataya Food Group marks its
determination to “Enrich People’s Life“. To learn more,
please visit www.patayafood.com