OrthoLite China adds Chuck Yu as Director of Sales Strategy & John Liu as Sales Manager

AMHERST, Mass.--(BUSINESS WIRE)--OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, bolsters its sales management team in China with the additions of Chuck Yu as Director of Sales Strategy, and John Liu as Sales Manager. Yu and Liu will be responsible for supporting OrthoLite China’s domestic brand partners as well as its international brand partners that operate in China.

Chuck Yu is a veteran of the footwear industry and has been active in China since 1992 as a representative for brands including Converse and Saucony. In the 2000s and 2010s, he transitioned to work in leadership roles at a Tier 1 facility working with manufacturers such as VF Corporation, Deckers and Anta. His relationships and experiences with these brands are crucial to his role as director of the sales management team.

John Liu has experience working on the brand side with companies such as Coach, Converse and Yonex. Throughout the 2000s and 2010s, Liu worked at Tier 1 facilities in leadership roles with domestic brands such as Anta, Lining, 361 and Puma. His long standing relationships with these brands will be pivotal in helping the larger OrthoLite sales team build inroads among domestic brands and international partners operating in China.

“We are proud to add the leadership of Chuck and John to the OrthoLite China sales team,” said Michael Hsu, GM of OrthoLite China. “This region is now equipped with an even stronger network and a broader skill set to serve our brand partners globally. We look forward to growing OrthoLite China together with the new team.”

The addition of Yu and Liu marks a continued commitment by OrthoLite to advance their efforts to build a global team that can service and support a network of 500+ brand partners across the company’s production regions.

“The cumulative experience and expertise that Chuck and John are bringing to our team in China will be a tremendous asset to this region and to our international brand partners operating out of China,” said CB Tuite, Chief Sales Officer at OrthoLite.

For additional information on OrthoLite, please visit ortholite.com.

About OrthoLite®

OrthoLite is the world’s leading supplier of open-cell foam technology, and the innovator and creator of OrthoLite Cirql™, the patented, revolutionary alternative to conventional plastics that provides footwear brands and their factory partners with the most sustainable, circular choice in materials. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. Currently OrthoLite is found in more than 550 million shoes across all categories each year from brands such as Adidas, Altra, Asics, Brooks, Clarks, Converse, Danner, ECCO, Fendi, HOKA, Hugo Boss, Justin, New Balance, On, Reebok, Rothy’s, Salomon, Skechers, The North Face, Timberland, Toms, Under Armour, and Vans.

OrthoLite has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the Official Insole sponsor of the New York Yankees, and strong supporter of the Two Ten Foundation. Stay up to date with company news by visiting OrthoLite.com and OrthoLiteCirql.com, and following OrthoLite on Facebook, Instagram, Twitter and LinkedIn. To learn more about the benefits of OrthoLite, visit www.ortholite.com.

Contacts

Verde Brand Communications

Julie Evans

970.946.0856

[email protected]