OnTheList Revolutionises The Luxury Retail Landscape With Members-Only Flash Sales Concept For The World’s Most Coveted Brands

SINGAPORE – Media OutReach – 23 March 2020 – Connecting fashion and
lifestyle brands to its member shoppers, OnTheList — the pioneering concept of Members-Only Flash Sales is set
to revolutionise the luxury retail landscape in Asia. Joining hands with
international premium brands, fashion aficionados in Singapore can now enjoy
accessible luxury at their fingertips with exclusive access to luxury brands at
discounted prices.

 

Born out of a shared
passion for fashion, luxury and good deals, co-founders and husband-and-wife
duo Delphine Lefay
and Diego Dultzin Lacoste first conceptualised the idea in 2016 while working
in Hong Kong’s retail industry. Being at the forefront of a fast-paced fashion
industry, they realised there was an absence of options for distributors and
brands to clear old inventory occupying valuable warehouse space. As a result
of the overproduction and excess inventory, products are either destroyed or
incinerated.

Committed to providing an environmentally and financially sustainable
option for brands to clear end-of-season items without compromising brand
value, OnTheList appeals to both brand and consumer; acting as the middleman
between members looking for affordable luxury lifestyle products and brands
that are looking to sell off past season items. The result is a win-win
solution for all, with members gaining access to authentic and quality products
with the promise of being the best deal in town.

As
part of a quiet revolution to the widely-known fashion problem, OnTheList has
been actively minimising the fashion surplus and damage to the environment one
flash sale event at a time. Commenting on the success of the flash sale concept
in Singapore, Diego Dultzin Lacoste,
Co-founder and Chief Financial Officer, OnTheList said “The support here in
Singapore has really been amazing, not only from the growth in membership
numbers but also with our luxury brand partners who share the same vision with
us. We’re always so thrilled to see OnTheList members in Singapore get excited
about our next flash sale event — and as trend-setters in the region who also
love their deals and discounts, talk about a match made in luxury shopping
heaven!”

 

Having worked
with over 500 partner brands and official distributors in the region, OnTheList
flash sales offer both men and women’s clothing, along with a range of shoes
and accessories. Not limited to fashion items, OnTheList offers the ultimate lifestyle shopping experience with different
brand partners each week — from lifestyle products to beauty, wine and more.
OnTheList also works very closely with brand partners and adheres strictly to
their guidelines to ensure their brand values are not compromised.

 

With
great deals combined with a robust level of luxury brand partners, members in
Singapore can look forward to the ultimate omni-channel shopping experience at
OnTheList, both in-store and through their online platform.

 

How OnTheList Works

 

Members of OnTheList are
notified of the featuring brand for the next Flash Sale via email, mobile app, website
and social media platforms. During the Flash Sale event, members can buy past
season’s products from well-known brands with an average of 75% markdown of the
retail price. Customers are assured of the
authenticity and proper authorisation of their purchases as OnTheList works
directly with brands and distributors.

 

1.    
Sign
up for a free membership (www.onthelist.sg)

2.    
Members
will receive a personalised barcode via email or OnTheList app

3.    
Members
gain access to the sales venue by presenting their personal barcode at the
entrance

4.    
Sales
are held over a short time frame of three to four days

 

Customers can
also choose to register for Premium Membership with additional benefits and
privileges at Flash Sale events including early access to in-store and online
flash sales, priority queue, higher reward point system, birthday vouchers and
more.

 

OnTheList
currently caters to 250,000 members across Hong Kong, Shanghai, Beijing and
Taiwan, including 20,000 members in Singapore.

 

Come April 2020,
OnTheList will be taking their concept to a permanent space with the opening of
its first showroom at 30 Raffles Place, Change Alley Mall. For more
information, visit www.onthelist.sg or follow
OnTheList on Facebook, Instagram and Telegram.

About OnTheList

OnTheList is a
Members-Only Weekly Flash Sales concept which provides members with exclusive
access to luxury brands at discounted prices, for a limited time. Founded in
2016 on the vision to reduce waste and minimise the environmental impact of the
retail industry, OnTheList offers brands a sustainable solution for excess,
past-season inventory by funnelling them into a wider consumer market and
delivering a seamless omni-channel shopping experience, both in store and
through their online platform. OnTheList works directly with over 500 brands
and official distributors, from fashion and cosmetics to wine and lifestyle.

 

OnTheList has a
strong presence in Singapore, Hong Kong, Shanghai, Beijing and Taiwan, with a
total of 900 successful flash sales, and a database of 250,000 members across
the region including 20,000 members in Singapore.

 

For more
information, visit www.onthelist.sg or follow
OnTheList on Facebook, Instagram and Telegram.

 

Availability in Singapore

OnTheList is
available online, and
in-store.

OnTheList App is
available on iOS (App Store) and Android (Google Play).