While online retail�s share of total retail sales in India currently lags the percentages seen in mature markets, that share is projected to rise rapidly to a low double digit figure by the middle of the next decade. As this year began, less than half of the population of India could connect to the Internet, and connections were often sporadic. Projections cited in the yStats.com publication signal an Internet penetration rate of over 60% by 2026, with much of the growth attributed to smartphone expansion and increased connectivity in second-tier cities and rural areas. With this expansion, most online shopping in India will be done through smartphone.

Online merchants Amazon and Flipkart dominate digital retail in India

Global online sales giant Amazon led sales in India in 2018, but Flipkart was close behind, and forecasts included in the yStats.com report suggest that Walmart-owned Flipkart will be the leader within five years. Both companies are investing heavily in India in an effort to capture a greater online market share of online shoppers in the world�s second most populous nation.

For further information, see: https://www.ystats.com/wp-content/uploads/2019/09/2019.09.18_Product-Brochure-Order-Form_India-B2C-E-Commerce-Market-2019.pdf

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Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

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