Now Open: Fashion Lingerie Label 6IXTY8IGHT Opens Its Second & Largest Store in Singapore At Bugis Junction

SINGAPORE -�Media
OutReach - November 30, 2018 - International fashion lingerie label 6IXTY8IGHT proudly opened the doors to
its second and largest store in Singapore, at Bugis Junction on 24 November
2018 at 12PM, offering the full range of lingerie, nightwear, loungewear,
clothing and accessories. This opening comes hot on the heels of the opening of
its first boutique at VivoCity a mere four months ago, in July.

 

This Saturday, 1 December 2018, at 12PM, will also
mark the launch of 6IXTY8IGHT’s third
store in Singapore at Tampines 1, bringing the brand’s cheeky and girlish
lingerie and loungewear pieces to the East.   

 

All local stores mark the first three boutiques for
the brand in Southeast Asia. 6IXTY8IGHT’s rapid expansion in Singapore is
testament to the overwhelming popularity of the brand’s signature fun, comfy
loungewear and lingerie for young women at pocket-friendly prices, designed
specifically for the Asian female figure.

 

At 340m², the Bugis Junction store is the
largest for the brand in Singapore, with the Tampines 1 store following a close
second at 270m². Both retail stores will feature similar interiors, splashed
in 6IXTY8IGHT’S signature pink hue that celebrates the spirit of the 6IXTY8IGHT
girl: playful, cheeky and cool. Neon signs featuring fun confectionary-themed
motifs and tongue-in-cheek quotes such as “We
are serious about FUN” and “Sweet as
Sugar, Hard as Ice” decorate the walls to create a cheerful and girly
shopping ambience. Customers can look forward to the full range of lingerie,
nightwear, loungewear, clothing and accessories at both stores, in addition to
pockets of eye-catching spaces for that perfect selfie. Bubblegum pink fitting
rooms with neon signs and furry seats, and pink Gashapon machines at both
locations complete this girly shopping paradise.

 

KEY COLLECTIONS

 

Both Bugis Junction and Tampines 1 stores will also
highlight three new collections of the season – Fluffy Monster, Velvet, and Foil
Lace, as well as 6IXTY8IGHT’s line of classics, Back to Basics.

 

Fluffy
Monster

 

For those looking for something more cosy, the
adorable Fluffy Monster collection
features a range of extremely comfortable sleepwear and lingerie pieces that
are ideal for a movie night at home. The super soft textures in Fluffy Monster definitely make for the
perfect lounge outfits this season!

 

Velvet

 

In the Velvet
collection, 6IXTY8IGHT spices up its signature bralettes and slip dresses with
all-new exciting textures and styles. The incorporation of new silhouettes in sumptuous
velvet instantly gives these lingerie pieces an elevated boost, and exudes a
mysterious and playful attitude.

 

The Velvet and Fluffy Monster collections are now in stores.

 

Foil
Lace

 

Crafted using metallic jersey fabric with a special
touch of intricate glitter lace, the Foil Lace collection is absolutely irresistible.
Take your pick in playing naughty or nice with this collection, which features
a host of feminine bralettes, bras and panties in two inviting colour options: a
girlish blush pink or an alluring black.

 

The Foil Lace collection
will launch in stores in December 2018.

 

Back
to Basics

 

The Back to
Basics collection is a tribute to all things playful while keeping comfort
key, in an on-trend palette of faded jewel tones. Prints and cheeky slogans
bring cheerful personality to soft mélange jersey pyjama sets and sleep
dresses. For lingerie, the main focus is on feel-good essentials, seen in the
soft wireless and seamless push-up bras. With a myriad of options to wear in
and out of the bedroom, comfort dressing has never looked so good.

 

6IXTY8IGHT
Tampines 1 Opening Specials

In celebration of the opening, the first 100 customers
in line at 6IXTY8IGHT Tampines 1 on 1 December will receive a gift card of up
to S$200^*
each. Customers who follow @6IXTY8IGHT68 on
Instagram will also receive a free pair of panties^{^}. In addition,
shoppers at 6IXTY8IGHT Tampines 1 will receive one bra free with every purchase
of two bras, in this exclusive opening offer^#.

 

STORE IMAGES:	https://bit.ly/2rcBRKy
PRODUCT IMAGES:	https://bit.ly/2E4Jbk2
CAMPAIGN IMAGES:	https://bit.ly/2rcVIJO

 

6IXTY8IGHT
Stores:

6IXTY8IGHT Bugis Junction 200 Victoria Street, #01-112 Singapore 188021 Opening hours: 10:00AM – 10:00PM, Daily	6IXTY8IGHT VivoCity   1 HarbourFront Walk, #02-48/49 Singapore 098585 Opening hours: 10:00AM – 10:00PM, Daily
6IXTY8IGHT Tampines 1  (Open on 1 December 2018) 10 Tampines Central 1, #01-01/02 and #01-53/54   Singapore 529536 Opening hours: 10:00AM – 10:00PM, Daily

About 6IXTY8IGHT:

                                     

Founded in 2002, 6IXTY8IGHT is renowned for its fun and
inspiring fashion and lingerie for young women. With a playful and fresh attitude
towards lingerie, loungewear and ready-to-wear, the brand has become every
girl’s favourite shopping destination. 6IXTY8IGHT is now one of the fastest
growing fashion brands in Asia, with more than 160 stores across Mainland China,
Hong Kong, Macau, Taiwan, South Korea, Singapore and counting.

                                                           

For more information, please visit 6IXTY8IGHT.COM/SG

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6IXTY8IGHT:

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www.facebook.com/6IXTY8IGHT68SG www.instagram.com/6IXTY8IGHT68 www.weibo.com/6IXTY8IGHT-68 sixtyeight68 6IXTY8IGHT.world.tmall.com www.zalora.com.sg/women/6ixty8ight/ #68Fashion #68Lingerie