DUBLIN--(BUSINESS WIRE)--The "Non-alcoholic Beverages Market in India 2023-2028" report has been added to ResearchAndMarkets.com's offering.

The expansion of the non-alcoholic beverage market in India has experienced a substantial uplift, driven by significant consumer trends and industry movements. A healthy lifestyle's increasing prominence, along with the growing disposable income across the population, has spearheaded the consumption of non-alcoholic beverages beyond traditional offerings.

As the market experiences diversification, with a rising demand for innovative and healthier options, a comprehensive market analysis has been published to provide valuable insights into the growth patterns and influential factors steering the industry.

The report provides a detailed segmentation of the market into carbonated and non-carbonated beverages, highlighting the trajectories of each sector. Non-carbonated beverages stand out as the high-growth sector, benefiting from the shift in consumer preferences towards health-conscious options.

The data reveals an anticipated increase in the market value for carbonated beverages at a CAGR of ~4.87% juxtaposed with a more rapid expected growth for the non-carbonated segment at a CAGR of ~8.42% within the forecast period of FY 2024 - FY 2028.

Understanding the market dynamics through Porter’s 5 Forces highlights the moderate challenges faced by new entrants in establishing brand image and loyalty alongside a competitive landscape populated by innovators and existing giants.

With the bargaining power of suppliers accentuated by raw material shortages, and the individual buyer power curtailed due to market saturation, the analysis provides a nuanced view of the market mechanics.

Market Influencers:

• Drivers: Emphasis on alcohol reduction for health reasons, the aspiration for non-alcoholic beverages among young adults, and digital engagement strategies targeting the Gen Z audience.
• Challenges: Adverse weather impacts on demand, health concerns over sugar-loaded beverages, and logistical issues in rural market penetration and chilled drink availability.

In the landscape of market influencers, the surge in wholesome, functional drink varieties takes precedence, indicating a pivot towards products that offer more than mere refreshment. The strategic positioning of non-alcoholic beverages as a sophisticated lifestyle choice has opened new consumer segments, enhancing the market's potential for robust growth.

The domain of competition within the industry sees companies like Dabur Limited innovating with health-centric offerings. The introduction of immunity-boosting beverages aligns with the current health and wellness trend, marking the assertion of major market players in the non-alcoholic beverage sphere.

The analysis is a pivotal resource to understand the forthcoming trends and opportunities within the non-alcoholic beverages market in India. It provides a detailed overview of market dynamics, segment performances, and forecasted growth, enabling stakeholders to make informed decisions and strategies within this flourishing industry.

Key Highlights of the Non-Alcoholic Beverages Market Report:

• In-depth analysis of the non-alcoholic beverages market in India, with segment-wise breakdowns.
• Emphasis on non-carbonated beverages sector's anticipated dominance in market share growth.
• Examination of market forces through Porter's analysis and their influence on industry dynamics.
• Identification of market influencers, encompassing challenges and drivers shaping the industry outlook.
• Insightful competitive insights showcasing major players' responses to current market demands and consumer health consciousness.

Companies Profiled

• Dabur India Limited
• ITC Limited
• Nestle India Limited
• Bisleri International Private Limited
• Coca-Cola India Private Limited
• Hector Beverages Private Limited
• Parle Agro Pvt. Ltd
• PepsiCo Holdings India Private Limited
• Red Bull India Private Limited

For more information about this report visit https://www.researchandmarkets.com/r/czop09

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