SINGAPORE -�Media OutReach - 21 November 2018 – Influential Brands®, a think–tank research and business
organisation which identifies, engages and recognises “The Champions of
Excellence“ throughout Asia, has named and
recognised nine Thai companies as deserving winners at the 2018 Thailand‘s
Outstanding Brands. The winners were judged not
only on their outstanding success in its own category, industry or domain, but
also on their significant growth in the past few years. Some of the key
indicators used to assess the companies‘ performance include — profitability,
revenue, number of stores, number of employees, among others.
Mr Jorge Rodriguez, Managing
Director of Influential Brands® said: “With the ASEAN economic agenda gearing towards
business expansion across Asia and enhancing productivity, we are delighted to
recognise the exemplary efforts of Thai companies that are expanding and growing
their businesses.”
This year, the nine top Thai companies winning the
outstanding brands award ranged from food and beverage (F&B), fast moving
consumer goods (FMCG) including agricultural
machinery to financial
services and online brands. Some of them have demonstrated
sustainable double digit growth, continuous business development and integration
of technology and innovation.
Ms Vannee Leelavechbutr,
Founder & Chief Executive Officer of Neo Target Company Limited, revealed
that Neo Target will be the co–organiser of the inaugural
Influential Brands® Awards for companies in Thailand which will be
held in Bangkok on 11 December.
“In
response to this latest trend in markets across Asia, Neo Target hopes to raise
awareness among Thai entrepreneurs and owners of Thai brands of the
significance of organisational reputation management as well as the importance
of improving brand acceptance and trust, in order to enhance their business
growth and ensure their competitiveness both at national and international
levels,“ said Ms Leelavechbutr.
The highlights of the four award–winning Thai
companies which attended the
2018 CEO Asia Summit are as
follows: –
LINE MOBILE — Without doubt, this is one of the fastest
growing brands in the telecom industry. Recognised as the first and leading
100% digital mobile service provider in Thailand, LINE MOBILE disrupts the
market by completely shifting consumer behaviour from offline to online.
Keeping consumer centricity in mind, LINE MOBILE focuses on turning consumer frustrations
from traditional mobile services into delightful user experience. With LINE
MOBILE SIM, consumers can simply call, chat, and enjoy internet surfing at a cheaper
rate than any competitor. In less than a year, LINE MOBILE has achieved
phenomenal sales growth of over 250%.
SIAM KUBOTA — The market leader of machinery solutions for agricultural industry and commanding a market share of almost 80% in
Thailand, SIAM KUBOTA is now recognised as the
company for its vision of ”Agricultural Innovation For
The Future”. As an agricultural
solutions provider in ASEAN, the company
focuses on products and services development. It incorporates agricultural knowledge and
experience with cutting-edge technology to
sustainably enhance farming efficiency and thus contributing to the stability
of Thailand’s agricultural
sector, as well as to ensure food security for the global population.
SUPERRICH CURRENCY EXCHANGE (1965) — Established since 1965, SuperRich is
the best–known currency
exchange service in Thailand. Recognising
the ever–growing tourism
industry, the company offers a more convenient option with more favourable
rates and more accessible locations compared to other competitors. As of today, SuperRich has over 40 outlets
throughout Bangkok and they transact more than 34 currencies, serving up
to 1 million customers per month. The
company is also preparing to expand to other ASEAN countries and
Europe in the near future.
SparSha — SparSha Slimming Center is a well–known brand in the beauty industry of Thailand. Operating for more than a decade, the company
has earned the love and trust of its customers with its high–quality products and services. Its steady growth allows SparSha to establish
over 40 centers situated in various department stores across the country. SparSha
stands out for its innovation and technology, harnessing them to develop and
introduce new products and services to continually delight its customers.
The 2018 CEO Asia Summit culminated in the presentation
of Asia‘s most–coveted “Top Influential
Brands“, “Outstanding Brands“, “Hall of Fame“ and the highly
anticipated announcement of the winners in the new category of “Top Employer
Brands“.
About INFLUENTIAL
BRANDS®
Influential Brands® is a think–tank, research and brand recognition platform formed
to identify, engage and recognise the best brands throughout Asia. Its family of brands comprises global and
regional brands from over 15 countries worldwide. Leveraging
on more than 19 years of branding knowledge, know–how and
expertise in Asia, it seeks to provide knowledge, raise awareness of desirable
brands, and celebrate the unique aspects of Asian–based
businesses and Asia‘s rich brand heritage. Brand excellence is celebrated following
extensive consumer and market research, assessment of branding qualities,
influence and impact on consumers. Influential
Brands® strives towards “Champion of Excellence“. Website: www.influentialbrands.com Facebook
page: Influential Brands Facebook.
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