HONG KONG SAR – Media OutReach – 23 November 2022 – Christmas is coming with full of anticipation. This Christmas, Ma On Shan MOSTown is specially cooperating with the well-known local bakery brand “Garden” to present Hong Kong First �ever “MOST-Fun Christmas City” to create the most unforgettable festive memories for your family with love! From 19th November, 2022 to 2nd January, 2023, there will be different Garden classic products features in the venue, including HK tallest 4.5m “Chocolate Finger Christmas Tree”, 3m high “Life Bread Truck” and giant “Spring Onion Pop Pan“. The Life Bread Truck is transformed into a Garden Time Shuttle Exhibition Hall, where hundreds of classic packaging, promotional materials, production tools, boutiques, and other historical items of Garden from different eras are exhibited. These products witness the changes of baking history in different eras, which will definitely bring you a lot of interesting memories. There will also be special themed interactive games, such as a Christmas treasure hunt with Christmas-themed shopping and dining privileges, an eco-friendly Christmas wreath DIY workshop, and gift redemption exclusively for H?COINS members. By the classic photo-taking booth, exhibition hall, fun games, and rich privileges, this Christmas, MOSTown sincerely invites you to enjoy and share the most fun holiday time!
Garden’s classic food photo-taking booth brings endless memory in “Taste”
Garden has been dedicated to producing bakery products for more than 90 years, committing to offering healthy and tasty food for everyone every day. This Christmas, Garden will land on MOSTown L2 Atrium, and create a “MOST-Fun Christmas City”, regaining our childhood memories with Garden’s classic products. There will be a 4.5m high Christmas tree designed by various flavors of chocolate fingers and Spring Onion Pop Pan in 3m high. Simply take photos and LIKE on social media, Shoppers may win Garden’s new revamped popular biscuits. In addition, LifeBread is also transformed into a 3m high giant Life Bread Truck as an exhibition hall, exhibiting a hundred pieces of Garden’s historical exhibits, allowing the public to witness the growth of Garden. Cooperating with the Hong Kong Federation of Women’s Centre, the Christmas tree ornaments are handmade Christmas ornaments by using Garden’s disposed packing materials which will add a strong festive atmosphere. There will also be baking theme games for H?COINS members and customers to participate to enjoy the warmth in this Christmas winter!
Rewinding Garden’s by 90 years, MOSTown Exhibition Hall has more than 100 exhibits witnessing the historical change of bakery
Come to join a Garden time shuttle! Many items are exhibited for the first time, including the tools, packaging, advertisement, etc. bringing everyone back to decades, exploring the experience and transformation of Garden and understanding Hong Kong’s classic bakery brand.
Garden will also first exhibit the first-generation Life Bread in blue & white checkered packaging in 1960; 4 editions of Garden’s model car series with unique certificate numbers in 2001, and the kids must have Super Star Ice Pop, etc. in limited time.
There are also “Star logo” biscuits boxes in the 1930s and 1940s; pattern candy cans of different themes from the 1950s and 1960s; “Moon Cake Club” installment leaflet in the 1950s; the first mooncake tins and the advertisement poster of Garden’s snacks in 1960s. All of them are full of historical value. So don’t miss it!
Christmas baking interactive game with unlimited festival fun
Customers can participate in the “MOST-Yummy Christmas interactive game“, to win the Garden snack bag or designated merchant coupon by appointed spending. In addition, H?COINS members can participate in “MOST-Fun Ho Ho Ho! Christmas game“, to win merchant coupons, and Garden classic snacks!
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| PERIOD | 19th Nov 2022 to 2nd Jan 2023 | |
| TIME | 12nn 9pm | |
| LOCATION | L2 Redemption Counter | |
| HOW TO JOIN | Shoppers with a same-day e-spending of $300 or above and redeem a game ticket at L2 Redemption Counter. | H?COINS member LIKES MOSTown’s Facebook can free to join |
| PRIZES | Wining appointed merchant coupons, or a Garden classic snack pack | Wining appointed merchant coupons, or a Garden classic snack pack |
*On a first come first served basis, while stocks last. Gifts will be given on a random basis.
MOST-FUN Check Point to get Garden’s new packaging product for free
There are 3 main photo-taking spots for check-in. Upload to Instagram with #MOSTown #Garden and follow “MOSTownhk” to get a pack of Garden tasty snack! (While stocks last)
ABOUT “MOSTown MOST-Fun Christmas City“:
| PERIOD | 19th Nov 2022 to 2nd Jan 2023 |
| TIME | 12nn 9pm |
| LOCATION | MOSTown L2 Atrium (MTR MA ON SHAN EXIT B) |
H?COINS members enjoy exclusive activities, redeem gifts by collecting stamps. Free registration with welcoming gifts
H?COINS members can participate “Christmas Treasure Hunt” exclusively. Simply scan the QR code at the participating merchants, and collect 3 stamps to get a pack of “Garden Christmas Snack Pack”. Besides, a “Garden Christmas Wreath Recycling Workshop” for members and their friends to the DIY wreath with Garden’s recycling materials. Registering as a member of H?COINS and LIKE MOSTown’s Facebook to get Garden’s classic snack for free (While stocks last). In addition, the existing H?COINS members can join “MOST -Reward Stamp Collection“, H?COINS members can receive 1 exclusive e-stamp for every $250 (1st Wave) or $400 (2nd Wave) e-spending at MOSTown upon successful registration for H?COINS with the machine-printed receipts issued by the merchant and the corresponding electronic payment slip on the H?COINS mobile app or at the L3 Concierge. Members with 3 exclusive e-stamps can redeem a complimentary Christmas premium to accompany you through this Christmas with warmth.
H?COINS Member Exclusive Privileges
| Christmas Treasure Hunt* H?COINS members simply scan the QR code at the participating merchants in different categories, and collect 3 different categories of stamps to get a pack of “Garden Chocolate finger”.
*On a first come first served basis, while stocks last # Participating Merchants (Names not listed in order)
Garden Christmas Wreath Recycling Workshop * DIY your unique Christmas wreath using disposed packaging materials from Garden to bring an environmentally friendly and special heartwarming Christmas for everyone.
* On a first come first served basis, while stocks last |
MOST-Christmas Stamp Collection for H?COINS Member to Redeem Garden Special Gift
#Each valid set of printed invoice and electronic receipt are maximum of 2 e-stamp sets *On a first come first served basis, while stocks last | ||||||||||||
#MOSTown #Garden #ChristmasFunCity
ABOUT “MOSTown MOST-Fun Christmas City“:
| PERIOD | 19th Nov 2022 to 2nd Jan 2023 |
| TIME | 12nn 9pm |
| LOCATION | MOSTown L2 Atrium (MTR MA ON SHAN EXIT B) |
For High-res photos, please download? http://bitly.ws/wVAd
| MOSTown Website | ?https://www.mostown.com.hk |
| MOSTown Facebook | ?https://www.facebook.com/mostownhk |
| MOSTown Instagram | ?@mostownhk |
ATTACHMENT
MOSTown Garden Time Travel Exhibition
Over 100 exhibits to show the history of Bakery in HK
The first generation of Garden Lift Bread was launched in 1960s. This is the packaging design. The product was the first to add vitamins and minerals, and features blue and white checkered wax paper packaging to keep bread fresh and hygienic. Today, the checkered of Life Bread is still iconic of the Garden. |
In 2001, in order to celebrate the 75th anniversary of Garden, a special edition of previous Garden truck models was launched with total of 4 models. The tailgate of each model car can be opened, and each truck has a unique certificate number, which is of great commemorative value. At that time, the redemption response was enthusiastic, and it was very popular among consumers and collectors. |
In 1979, Garden established an ice cream factory and launched a variety of ice cream products. The classic “Super Star” ice cream pop, with 3 layers of flavors and rainbow chocolate chips was very popular. |
Garden Biscuit tins from the 1930s to 1940s were modeled on the company’s vehicles. the star logo on the can was the Garton brand logo at that time. “BUY IT BAKED” was the advertising slogan emphasizing freshly baked bread and biscuit. |
In the 1950s to 1960s, Garden’s assorted candy were mainly aimed at children, with different themes and patterns, including small round cans in the shape of a post box, and others with beach laughter, ocean, flowers, etc. |
Garden started producing mooncakes in the 1950s. It was also the first in Hong Kong to use tins as the packaging for mooncakes. The theme of the packaging design was “Beautiful Flowers and the Full Moon” to express the good reunion of people.
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In 1959, Garden offered customers a monthly installment payment with a discount for the “Mooncake Club”, as not everyone could afford the one-off expenditure at that time. The moon cakes were handmade with limited production. |
A variety of promotional posters from 1960s, including life bread, Chinese New Year candies, pop pan, gala crackers, etc. Each poster is full of features with slogan and product. |
For High-res Photo, please download? http://bitly.ws/wVAg
Hashtag: #MOSTown
MOSTown’s shopping arcades, boasting 735,000 sq. ft. with ample parking and being directly atop a transport interchange connected to the Ma On Shan MTR Station, MOSTown offers the convenience of shopping, dining, entertainment and lifestyle all under one roof. The Atrium with its glass ceiling especially add a magical flavour to this most vibrant hub of Ma On Shan.
H*COINS is an integrated customer loyalty program covering 7 Henderson malls, including MCP CENTRAL & MCP DISCOVERY, MOSTown, KOLOUR * Tsuen Wan, KOLOUR * Yuen Long, Shatin Centre * Shatin Plaza, Trend Plaza and Square Mile. With more than 1,000 merchants and year-round member exclusive privileges from over 400 merchants. Accumulate points for spending at participating malls, and redeem a wide array of exciting gifts and rewards including the Henderson malls e-coupon. Priority receiving the latest mall promotion news and updates. Details, please visit www.hcoins.com.hk.
Founded in 1926, Garden has been dedicated to offering happiness into everyone’s life through a bakery for the past 90 years. Today, we are still persisting with our paramount values in quality, innovation, and advancement. Garden is currently one of the largest and most advanced bakery food companies in Hong Kong. It has already reached the international level in terms of production technology, quality, output, and market development.
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