GMV from Live Video Broadcast (�LVB�) for the Third Quarter Accounted for 80.3% of total GMV

HANGZHOU, China--(BUSINESS WIRE)--MOGU Inc. (NYSE: MOGU) (�MOGU� or the "Company"), a leading KOL-driven online fashion and lifestyle destination in China, today announced its unaudited financial results for the third quarter of fiscal year 2021 ended December 31, 2020.

�Our KOLs on MOGU Live are increasingly important as they continuously provide differentiated shopping experience,� said Chen Qi, Chairman and Chief Executive Officer of MOGU. �Looking forward, we aim to further amplify our KOLs' fashion influence. We are confident that we can leverage their supply chain and fashion curation capabilities to serve wider audience from offline and overseas."

"MOGU Live is our key growth driver and it has delivered 20.9% growth year over year. MOGU live is now accounted for 80.3% of our total GMV." added Mr. Raymond Huang, Chief Strategy Officer. �Our Net loss has been narrowed to RMB 36.7 million, and on non-GAAP basis, we have achieved positive Adjusted EBITDA to RMB 1.2 million this quarter, reflecting strong operating efficiency and disciplined approach in our capital allocation.".

Third Quarter Fiscal Year 2021 Highlights

? Live Video Broadcast business continued to grow stronger with associated GMV for the third quarter of fiscal year 2021 increasing by 20.9% year-over-year to RMB4,051 million (US$620.8 million). LVB associated GMV for the third quarter of fiscal year 2021 accounted for 80.3% of total GMV. Active buyers of the LVB¹ in the twelve-month period ended December 31, 2020 grew by 9.4% year-over-year to 3.5 million.

? Gross Merchandise Value (GMV²) for the third quarter of fiscal year 2021 was RMB5,046 million (US$773.3 million³), a decrease of 19.9% year-over-year. GMV for the twelve-month period ended December 31, 2020 was RMB13,698 million (US$2,099.3 million), a decrease of 25.1% year-over-year.

Third quarter Fiscal Year 2021 Financial Results

Total revenues decreased by 45.6% to RMB146.5 million (US$22.5 million) from RMB269.5 million during the same quarter of fiscal year 2020.

• Commission revenues decreased by 29.8% to RMB99.2 million (US$15.2million) from RMB141.2million in the same period of fiscal year 2020, primarily due to the restructuring of the Company�s business towards a LVB-focused model.

• Marketing services revenues decreased by 75.9% to RMB17.4 million (US$2.7million) from RMB72.5 million in the same period of fiscal year 2020. The decrease was primarily due to the restructuring of the Company�s business towards a LVB-focused model.

• Other revenues decreased by 46.4% to RMB29.9 million (US$4.6million) from RMB55.9 million in the same period of fiscal year 2020, primarily due to a decrease in online direct sales.

Cost of revenues decreased by 48.3% to RMB51.0 million (US$7.8 million) from RMB98.6 million in the same period of fiscal year 2020, which was primarily due to a decrease in the costs associated with decreased online direct sales and IT related expenses.

Sales and marketing expenses decreased by 63.4% to RMB76.5 million (US$11.7million) from RMB209.3 million in the same period of fiscal year 2020, primarily due to optimized spending on branding and user acquisition activities.

Research and development expenses decreased by 14.5% to RMB27.2 million (US$4.2 million) from RMB31.9 million in the same period of fiscal year 2020, primarily due to a decrease of share-based compensation expenses.

General and administrative expenses decreased by 32.4% to RMB29.1 million (US$4.5 million) from RMB43.0 million in the same period of fiscal year 2020, primarily due to a decrease of share-based compensation expenses.

Amortization of intangible assets increased by 10.3% to RMB113.5 million (US$17.4 million) from RMB102.9 million in the same period of fiscal year 2020.

Loss from operations was RMB123.2 million (US$18.9 million), compared to loss from operations of RMB1,594.9 million in the same period of fiscal year 2020, primarily attributable to a goodwill impairment incurred in the third quarter of fiscal year 2020.

Net gain from investments was RMB 91.2 million (US$ 14.0 million), compared to loss from investment of RMB33.9 million in the same period of fiscal year 2020, primarily due to one of the Company�s investee repurchased a majority portion of the Company�s investment in it in October 2020.

Net loss attributable to MOGU Inc.�s ordinary shareholders was RMB36.7 million (US$5.6 million), compared to a net loss attributable to MOGU Inc�s ordinary shareholders of RMB1,634.6 million in the same period of fiscal year 2020.

Adjusted EBITDA⁴was RMB1.2 million (US$0.2 million), compared to negative RMB86.7 million in the same period of fiscal year 2020.

Adjusted net loss⁵ was RMB8.9 million (US$1.4 million), compared to adjusted net loss of RMB95.6 million in the same period of fiscal year 2020.

Basic and diluted loss per ADS were RMB 0.36 (US$ 0.05) and RMB 0.36 (US$ 0.05), respectively, compared with RMB14.97 and RMB14.97, respectively, in the same period of fiscal year 2020. One ADS represents 25 Class A ordinary shares.

Cash and cash equivalents, Restricted cash and Short-term investments were RMB820.1 million (US$125.7 million) as of December 31, 2020, compared with RMB1,095.4 million as of March 31, 2020.

Conference Call

MOGU's management will host an earnings conference call at 6:30 AM U.S. Eastern Time on Thursday, February 25, 2021 (7:30 PM Beijing/Hong Kong Time on the same day).

Dial-in numbers for the live conference call are as follows:

A telephone replay of the call will be available after the conclusion of the conference call until 11:59 PM ET on March 4, 2021.

A live and archived webcast of the conference call will be available on the Investor Relations section of MOGU�s website at http://ir.mogu-inc.com.

Use of Non-GAAP Financial Measures

In evaluating the business, the Company considers and uses non�GAAP measures, such as Adjusted EBITDA and Adjusted net profit/(loss) as supplemental measures to review and assess operating performance. The presentation of these non�GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with accounting principles generally accepted in the United States of America (�U.S. GAAP�). The Company defines Adjusted EBITDA as net loss before interest income, loss/(gain) from investments, net, income tax expenses, share of results of equity investee, goodwill impairment, share-based compensation expenses, amortization of intangible assets, and depreciation of property and equipment. The Company defines Adjusted net profit/(loss) as net loss excluding loss/(gain) from investments, net, goodwill impairment, share-based compensation expenses, amortization of intangible assets, and adjustments for tax effects. Beginning from the second quarter of fiscal year 2020, we combined each of (i) investment gain/(loss), (ii) gain on deconsolidation of a subsidiary and (iii) gain from investment disposals, into loss from investments. The related financial statements prior to July 1, 2019 have been recast to reflect this change. See �Unaudited Reconciliations of GAAP and Non�GAAP Results� at the end of this press release.

The Company presents these non�GAAP financial measures because they are used by management to evaluate operating performance and formulate business plans. The Company believes that the non�GAAP financial measures help identify underlying trends in its business by excluding certain expenses, gain/loss and other items that are not expected to result in future cash payments or that are non�recurring in nature or may not be indicative of the Company�s core operating results and business outlook. The Company also believes that the non�GAAP financial measures could provide further information about the Company�s results of operations, enhance the overall understanding of the Company�s past performance and future prospects.

The non�GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non�GAAP financial measures have limitations as analytical tools. The Company�s non�GAAP financial measures do not reflect all items of income and expense that affect the Company�s operations and do not represent the residual cash flow available for discretionary expenditures. Further, these non�GAAP measures may differ from the non�GAAP information used by other companies, including peer companies, and therefore their comparability may be limited. The Company compensates for these limitations by reconciling the non�GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating performance. The Company encourages you to review the Company�s financial information in its entirety and not rely on a single financial measure.

For more information on the non�GAAP financial measures, please see the table captioned �Unaudited Reconciliations of GAAP and Non�GAAP Results� set forth at the end of this press release.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the �safe harbor� provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as �will,� �expects,� �anticipates,� �aims,� �future,� �intends,� �plans,� �believes,� �estimates,� �confident,� �potential,� �continue� or other similar expressions. Among other things, the business outlook and quotations from management in this announcement, as well as MOGU�s strategic and operational plans, contain forward-looking statements. MOGU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the �SEC�), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about MOGU�s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: MOGU�s growth strategies; the risk that COVID-19 or other health risks in China or globally could adversely affect its operations or financial results; its future business development, results of operations and financial condition; its ability to understand buyer needs and provide products and services to attract and retain buyers; its ability to maintain and enhance the recognition and reputation of its brand; its ability to rely on merchants and third-party logistics service providers to provide delivery services to buyers; its ability to maintain and improve quality control policies and measures; its ability to establish and maintain relationships with merchants; trends and competition in China�s e�commerce market; changes in its revenues and certain cost or expense items; the expected growth of China�s e�commerce market; PRC governmental policies and regulations relating to MOGU�s industry, and general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in MOGU�s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and MOGU undertakes no obligation to update any forward-looking statement, except as required under applicable law.

About MOGU Inc.

MOGU Inc. (NYSE: MOGU) is a leading KOL-driven online fashion and lifestyle destination in China. MOGU provides people with a more accessible and enjoyable shopping experience for everyday fashion, particularly as they increasingly live their lives online. By connecting merchants, KOLs and users together, MOGU�s platform serves as a valuable marketing channel for merchants, a powerful incubator for KOLs, and a vibrant and dynamic community for people to discover and share the latest fashion trends with others, where users can enjoy a truly comprehensive online shopping experience.

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Contacts

MOGU Inc.

Raymond Huang

Phone: +86-571-8530-8201

E-mail: [email protected]

Christensen

In China

Mr. Eric Yuan

Phone: +86-10-5900-1548

E-mail: [email protected]

In the United States

Ms. Linda Bergkamp

Phone: +1-480-614-3004

Email: [email protected]