Mobvista Reports 99% Growth in Revenue From Programmatic Advertising for 2018 in Its First Presentation on Annual Results After Initial Public Offering

HONG KONG,
�CHINA - Media OutReach - 1 April 2019 – Mobvista Inc. (stock code:
1860.HK) announced its annual results for the first time after its initial
public offering on Hong Kong stock exchange in December 2018. For the year
ended 31 December 2018, Mobvista’s revenue rose by 38.9% to US$435 million. The
growth was attributable to the increased global expenditure on mobile advertisements,
and reflected the company’s capability to capitalize on the trend in China and the
wider region in Asia Pacific. By the end of 2018, more than 340 million
consumers interacted with mobile applications (“apps”) which had been developed
with Mobvista’s software development kit (“SDK”) for the monetization of such
apps every day. Mobile advertisements delivered by Mobvista were seen by over 1
billion mobile device users.

From
left: Mobvista’s Joint Company Secretary, Mr. Jason Qian, President and
Executive Director, Mr. Clement Cao, and Chief Financial Officer, Mr. Sean
Song, jointly host an investor presentation on their company’s 2018 annual
results in Hong Kong.

  

Mobvista’s
adjusted earnings before interest, taxes, depreciation and amortization (“EBITDA”)
for 2018 reached US$43.2 million, beating expectations.

 

Programmatic advertising continues
to be a major source of revenue

Programmatic
advertising is now the biggest contributor to the revenue of the global market
for mobile advertising. Mobvista’s revenue from programmatic advertising increased
by 98.7% to US$227 million in 2018, accounting for 52.3% of the company’s total
revenue from mobile advertising. 

Mintegral,
Mobvista’s proprietary platform for programmatic mobile advertising, launched an
incentive plan to encourage app developers to integrate the Mintegral SDK as a
way to broaden their mobile app-enabled marketing channel and gain access to
high-quality mobile internet traffic.

 

Mobvista’s growth in China fuelled by
the trend of Chinese companies going global

More
stringent regulations of cyberspace and keener domestic competition meant more
China-based app developers looking for growth opportunities in overseas markets.
Companies such as TikTok increased their overseas advertising spending for
acquiring users and increasing market share. 63.8% of Mobvista’s revenue in
2018 came from many of these Chinese companies targeting overseas markets. Meanwhile,
only 44.9% of its revenue in 2017 came from China-based companies which focused
on the domestic market. 

Although
mobile game publishers continued to make up a significant portion of Mobvista’s
customer base, the biggest contribution in 2018 came from social media apps,
which accounted for 38.6% of the company’s revenue – more than doubling the
percentage in 2017.

 

Investment in research and
development and artificial intelligence

Mobvista
continues to invest significantly in its research and development, with almost
half of its whole workforce focused on technology development. In addition to the
continued development of its Mintegral, Mobvista put into operation MindAlpha,
a machine learning platform designed to intelligently manage and organize advertising
campaigns towards the end of 2018. The platform is able to analyze tens of billions
of changing features and more than 100 billion data points so as to respond to
advertisers’ requirements for optimal media placement in just a few
milliseconds. Mobvista’s customers can already take advantage of MindAlpha when
they conduct their mobile app marketing campaigns.