Categories: Wire Stories

MitoQ Selects Recurly to Launch More Personalized Subscriber Experience, Provide Enhanced Subscriber Analytics

Cellular health company, MitoQ, grows subscriber lifetime value with Recurly

SAN FRANCISCO–(BUSINESS WIRE)–MitoQ, an advanced health company based in New Zealand, selected Recurly, a leading subscription management and billing platform, to drive subscriber lifetime value, offer more flexible, personalized subscriptions, and better utilize customer insights to grow their business. The Recurly platform allowed MitoQ to launch quickly, test subscription offers and trial lengths, and evaluate pricing and promotions in near real-time with powerful subscriber analytics.

With the global nutritional supplements market expected to hit $624.7 billion by 2030 and the overall health and wellness markets burgeoning, MitoQ saw an opportunity to enhance their customer experience and increase subscriber lifetime value.

�MitoQ was looking to offer personalized subscription experiences for our members, to increase frequency, and grow overall lifetime value. Partnering with Recurly allowed us to retain customers longer. It’s about making better decisions with the help of the platform,” says Shaun Price, Head of Customer Acquisition at MitoQ. “Additionally, we were looking for subscriber insights at the touch of a button. After the implementation, when asked how long we were keeping our subscribers, I was able to pull the Recurly dashboard and highlight a subscriber’s lifetime value.”

MitoQ is a world-first antioxidant molecule created to combat cell stress for boosted energy, faster exercise recovery, and healthy aging. The Recurly platform enables MitoQ customers to subscribe and save on their favorite products, receive direct monthly shipping with no shipping costs, and cancel anytime with no hassle. With real-time visibility and built-in engagement tools, the Recurly platform streamlines management of the entire subscriber lifecycle, allowing brands to grow faster with an easy-to-use platform, smarter with data-driven insights, and stronger with deeper subscription expertise.

“MitoQ came to us with questions. They needed more subscriber data, including insights into churn, and the ability to offer their customers more flexibility,” said Jonas Flodh, Chief Product Officer at Recurly. “Having insights into consumer behavior and the ability to easily configure different trials helped MitoQ more accurately identify opportunities for growth.”

With Recurly’s customer service team, Recurly enabled MitoQ to complete a successful implementation with optimized results. “Recurly’s team has been great all the way through. Their support team is fantastic,” says Price. “Recurly allows us to obtain more data, and have more control over it, which translates into the ability to make better business decisions. We’re now able to offer our customers more.”

Recurly provides a flexible and scalable subscription platform to support subscription commerce for thousands of brands globally. For more information, visit Recurly.com.

About Recurly

Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and revenue management, and recover billions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder and London. For more information, visit https://recurly.com.

Contacts

Geoff Renstrom

Geoff@fletchergroupllc.com
208-871-9280

Alex

Recent Posts

JustMarkets Celebrates Key Milestones From 2024

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 24 December 2024 - JustMarkets…

47 minutes ago

Thailand Shines at ACES Awards 2024: Celebrating Leadership, Sustainability, and Innovation Across Industries

BANGKOK, THAILAND - Media OutReach Newswire - 24 December 2024 - The Asia Corporate Excellence…

48 minutes ago

China Focus: Technology sows seeds of hope in combating desertification

HOHHOT, CHINA - Media OutReach Newswire - 23 December 2024 - China's National Forestry and…

11 hours ago

Novautek Honored with the “Outstanding SME ESG and Business Performance Award”

HONG KONG SAR - EQS Newswire - 23 December 2024 - Novautek Autonomous Driving Limited…

13 hours ago

V-GREEN and Xanh SM Indonesia sign MoU with Lippo for comprehensive green ecosystem in Indonesia

JAKARTA, INDONESIA - Media OutReach Newswire - 23 December 2024 - V-GREEN and PT Xanh…

13 hours ago

Molex Anticipates Steady Growth in High-Speed Connectivity in 2025, Driving Electronics Design Innovations Across Diverse Industry Sectors

Increase in opportunities predicted for high-speed optical transceivers and miniaturized connectivity solutions to address data-intensive…

15 hours ago