AUCKLAND, New Zealand & IRVINE, Calif.--(BUSINESS WIRE)--MitoQ Ltd., a New Zealand-based cell health company known for its breakthrough cell health molecule Mitoquinol Mesylate, which enhances energy and vitality at a deep foundational level, announced the addition of MitoQ Adrenal +Balance, a formulation of proven actives that address everyday stress at the cellular level, supporting healthy adrenal function and balanced cortisol levels.

73% of global consumers are concerned that stress has an impact on their health, according to Nielsen: An inside look into the 2021 global consumer health and wellness revolution. MitoQ’s own consumer research meanwhile reported fatigue, feeling overwhelmed, problems sleeping, and lack of mental clarity and focus as top stress issues for over 50% of respondents in the Kantar MitoQ Brand Pulse US Report – April 2022.

Our modern lifestyle consists of constant work, poor sleep, a lack of rest and exercise, environmental pollution, and poor dietary habits. When our body perceives these stressors, it can set off our ‘fight or flight’ response. This can cause our bodies to work overtime, preparing our nervous, endocrine, and immune systems for stress. Our adrenal glands are central to this and mediate the production of our stress hormone, cortisol. When one experiences stress, the brain activates an ‘alarm’ via the adrenals and our body’s normal balance is disrupted. Mitochondria (referred to as cell “powerhouses” because they generate the majority of the body’s functional energy), are then triggered to produce more energy to support the adrenal system and body’s stress response.

MitoQ’s world-first ingredient was developed to target cell stress within mitochondria and improve energy, increase exercise recovery and resilience, and promote healthy aging. After further research, MitoQ Ltd. sought to combine this mitochondrial superpower with proven actives to offer emotional stress-management at the cellular level and MitoQ Adrenal +Balance was created. An advanced supplement that supports healthy stress management, physical energy, and balanced cortisol levels, MitoQ Adrenal +Balance contains the brand’s patented molecule along with other ingredients. The formula also consists of Ashwagandha – to support everyday stress, mental focus and better quality sleep, Rhodiola – an adaptogen traditionally used to manage everyday stress, and Maritime Pine extract – to support cell health by increasing intracellular antioxidants. The formulation supports everyday stress relief, better energy, combats fatigue, focus and mental clarity, better sleep, and overall health and wellbeing.

"Consumers around the world have faced huge challenges in the past few years, and it will surprise no one to learn that one of the fastest growing health categories globally is supplements that support the management of everyday stress,” says MitoQ CEO, Mahara Inglis. “This has led to a boom in products on the market. But what all the other products lack is a patented molecule that targets stress at a cellular level. Evidence is building that prolonged stress may affect mitochondrial function, which in turn can reduce your ability to manage stress, and so on – creating a downward spiral effect. Supporting the normal functioning of your cells and mitochondria can help people to manage everyday stress."

Siobhan Mitchell, MitoQ Chief Science Officer says, "We're very excited about the launch of MitoQ Adrenal +Balance to support everyday stress in a new way. MitoQ is an advanced cell health antioxidant that’s scientifically shown to address oxidative stress deep within cells. Since MitoQ is targeted and absorbed by the mitochondria far better than many other antioxidants, particularly CoQ10, it effectively supports mitochondrial health. Mitochondria in the adrenal glands are particularly important as they play a role in our sleep/wake cycle, and also regulate our stress hormone – cortisol. Evidence is building that prolonged life stress can affect mitochondrial function, creating a vicious cycle. For example, moderate to severe psychological stress decreases mitochondria numbers and activity. A supplement that supports energy and health here, with the addition of ingredients shown help things like mood and sleep, can help to manage stress in a whole new way."

After just 4 weeks of using MitoQ Adrenal +Balance, a consumer survey of 110 people experiencing everyday stress complaints, conducted by Kantar International reported:

• 75% of consumers felt calmer, less stressed
• 75% of consumers reported increased energy, less fatigue
• 74% of consumers reported support in better sleep
• 79% of consumers reported more mental clarity and focus

For more information, visit www.mitoQ.com. MitoQ Adrenal +Balance is available globally via the brand website (https://www.mitoq.com/shop/mitoq-adrenal-balance) and Amazon.com.

About MitoQ

MitoQ is a New Zealand cellular health company that invented an advanced antioxidant molecule which is clinically shown to target cells for better health. Created at the University of Otago in the 1990s, MitoQ’s unique ingredient is available in a range of cellular products designed to empower the health and ambitions of every body. MitoQ’s potential benefits to health have been the subject of 18 clinical trials and over 750 independent published research papers by the likes of Harvard Medical School, UCLA and the University of Cambridge, and it holds 60 patents globally. For more information about the company and its products, visit www.mitoQ.com

Contacts

Pam Schlichter for MitoQ (U.S.)

[email protected]

Liz Hancock for MitoQ (NZ)

Head of Brand and Communication

[email protected]
+64 21 589 200