Media OutReach Expands into Vietnam Through Exclusive Sales and Content Partnership with Viet Nam News

HANOI, VIETNAM AND
HONG KONG – Media OutReach – 20 February 2019 – The Asia Pacific’s first global newswire, Media OutReach,
has expanded its Asia Pacific footprint following the signing of an exclusive sales
and content partnership with one of Indochina’s most successful media
organisations — the Viet
Nam News.

The agreement
offers Media OutReach customers access to four of Vietnam’s leading media titles
and their influential audiences. They include the country’s only
English-language daily newspaper, Viet Nam News; the BizHub business
portal; the Vietnam Plus current affairs website and Bao Tin Tuc which carries general
news �in Vietnamese.

 

Media OutReach was founded with the pioneering objective of being an expert on
Asia Pacific media and creator of insightful post release reporting which
allows clients to benchmark performance. Today, Media OutReach is the first
global newswire founded in Asia Pacific and the only newswire in the world that
has its own distribution network covering 22 countries across this region.

 

“This partnership
with Viet Nam News represents an
opportunity to reach Vietnamese media more efficiently by extending our
international press release distribution service with a strong local
distribution network, and providing guaranteed online news posting on more than
eight news websites in the country,” said Jennifer Kok, Founder and
Managing Director of Media OutReach.

“Since we began our partnership, we
have helped disseminate news for Vietnamese multi-nationals and government
agencies that are reaching out to journalists in Vietnam, Asia Pacific and
international markets. Our service helps local PR professionals and agencies
access the tools and channels they need to build reputations for their clients
with Vietnamese and international media. Guaranteed online news posting helps companies enhance their SEO and
empower their social media sharing,” she said.

The development
also provides Media OutReach with access to Viet Nam News’ trained sales teams in its Hanoi and
Ho Chi Minh City offices, whose contacts and valuable local knowledge will help
the newswire offer clients more effective, precisely targetted services.

 

“Viet Nam News is
pleased to be partnering with Media OutReach, which enjoys a reputation for
pushing back the frontiers in the communications industry. The corporate news
content  on our news site is valuable for
both our readership and Media OutReach clients, and we are pleased to play a
role in bringing the service to advance the communication industry in line with
 Vietnam’s expanding economy,” said Trinh Thanh Thuy,
Editor in Chief of Viet Nam News.

Media
OutReach already has a broad database of more than 2,000 media contacts and
websites in Vietnam to post news releases as part of brand awareness and
reputation building progammes. According to Kok, the decision to expand its presence in Vietnam coincides with
increasingly demands from local agencies and companies in
the country for distribution services. We are also seeing an increasing number
of journalists in Vietnam that are using our clients’ releases to craft
stories.

“The ability to reach out to audiences
in their local-language is critical to any Asia Pacific communications professionals
interested in building media relations and generating news coverage. As
such, in addition to
establishing an exclusive relationship with Viet Nam News, we are also
investing in localization services to rewrite releases to feed our local
Vietnamese media partners. We do this in order to create a strong local
communication outreach  to support the
Vietnam’s expanding PR industry,” said Kok.

 

About Media OutReach

Founded in Hong Kong in 2009, Media OutReach is the Asia
Pacific’s first full service newswire with its own distribution network in 22
countries. With offices in Hong Kong, Singapore and Malaysia, the company is
focussed on helping clients to build media relations, improve their outreach to
the print and online media and gain market insight and track ROI through
detailed post-release reports. Today, Media OutReach supports more than 800 clients
across the Asia Pacific region as well as internationally. For more
information, please visit Media OutReach at www.media-outreach.com.

 

About Viet Nam News

Viet Nam News is
one of Indochina’s most successful media organisations. Headquartered in Hanoi
and published by the Vietnam News Agency, its popular titles include the
country’s only English-language daily newspaper, Viet Nam News, and the BizHub
business portal. Also published by the Vietnam News Agency are the VietnamPlus current affairs website, which carries coverage in Vietnamese, English,
French, Chinese and Spanish; as well as the local-language news site, Bao Tin
Tuc. For more information,
please visit Viet Nam News at: vietnamnews.vn.