Replace Base came to Media Lounge looking for a new Magento 2 eCommerce store which showcased their vast range of products to the highest quality but also provides a flawless user experience to their customers too. In response to the brief Media Lounge were given, they then produced a highly responsive Magento 2 site with top quality front-end features in order to give customers a great shopping experience.
Replace Base Limited was founded back in 2009 and quickly took the top spot in the industry by offering high-quality components while delivering a smooth service while still at a reasonable price. Although they may be a small team, Replace Base was never short with offering their expertise in order to help their customers find the perfect product for them.
On average, Replace Base will send out around 3,000 components each and every day from their warehouse which is located in Northampton and their customers will range from independent retailers through to large corporations, so whatever a customer should need, they will be able to accommodate. This means it was important to for Media Lounge to ensure that the interface on the new site was fully responsive across all platforms and that product imagery was clean and clear to ensure that any items are able to be viewed in the very best way, no matter what device is being used. From the smallest mobile phone screens through to the largest widescreen desktop monitors, Media Lounge wanted to make sure the site stayed looking sharp and professional.
Because the new site was built for consumer use, it needed to have a wide range of Magento 2 features. Media Lounge decided to install an advanced search bar so when buyers start to search for an item, the most relevant searches will appear in a drop-down menu as they continue to type. Having this feature means that customers can easily find specific items they need without having to navigate manually around the whole site.
Other features also include automatic related products on all product pages as well as advanced stock control and order processing too.
In order to help streamline the checkout process and make it as simple and easy as possible for the customer, Media Lounge worked with OneStepCheckout in order to deliver a clean and frictionless checkout process on just a single page. It’s known to Media Lounge that a store with multiple checkout pages can suffer increased cart abandonments so having all the elements on a single, well designed page can help have a big impact. For Replace Base, the simplistic design should help eliminate any purchasing barriers in order to avoid card abandonment and create a more user-friendly experience.
For Replace Base, the simplistic design and ease of use of the new site will hopefully help eliminate any sort of purchasing barriers to help reduce abandoned carts and hopefully create an overall user-friendly experience for everyone.
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