Mead Johnson Nutrition�s Social Impact Program to Combat Postpartum Depression Claims GOLD for �The Best Use of Content� at Marketing Magazine�s PR Awards 2020

HONG KONG, CHINA – Media
OutReach – 31 August 2020 – Mead Johnson Nutrition (MJN) Hong Kong’s social
impact program to combat postpartum depression, was recognized at Marketing
Magazine’s PR
Awards 2020, receiving the GOLD award in ‘The Best Use of
Content’ category, and a Bronze award in the ‘Best PR Campaign — Corporate
Social Responsibility’ category.

�

Launched in 2019, the award-winning campaign ‘Happy mom,
Healthy baby’ is a territory-wide movement to stop the silent struggle of
postpartum depression and support the emotional wellbeing of postpartum women. With
the extensive support of healthcare professionals specializing in psychiatry
and psychology, social workers, registered nurses and midwives, MJN provides substantial
support and a comprehensive platform to empower postpartum women and their
families to embrace behavioural and perception changes towards postpartum
depression.

 

“We exist to protect, heal and nurture in the relentless
pursuit of a cleaner and healthier world. In line with Mead Johnson Nutrition’s
brand mission of empowering mothers to nourish their child for the best start
in life, we have been working closely with healthcare experts to provide
professional support on new mothers’ wellbeing, from their nutrition needs,
physical health, to emotional wellness,” said Mr. Pankaj Agarwal, General
Manager Hong Kong & Taiwan, Health. “It’s an honour to be recognised for
our ongoing efforts to make a positive difference in the community. We are
committed to becoming an influential leader by building a more caring and
inclusive community through meaningful social impact programs.”

 

Every one in ten postpartum women in Hong Kong suffer from
postpartum depression[1]
and this can be a worrying topic for mothers. To turn the complex medical
information into friendly, light and interactive message that resonates with
mothers, the campaign featured an authentic story about a celebrity combating
postpartum mood swings. With its extensive healthcare professionals’ network, MJN
successfully established a powerful and resourceful education portal and self-help tools for preventing and combating postpartum
depression.

 

Early intervention is critical for identifying and treating
postpartum depression. To build a stronger supporting network that facilitates
early intervention, MJN initiated a partnership with the Midwives and
Maternal-Child Caregivers Association to provide training workshops for
postnatal caregivers to enhance their skills in identifying mothers with
potential mental risk. A pilot programme has also been initiated to support 100
postpartum mothers with regular calls and mental advice from a registered nurse
in the first 100 days after their childbirth.

 

Mr. Pankaj Agarwal added, “Postpartum Depression can be a
silent struggle, and this campaign is an important step to alert everyone in
the community to play their part and take immediate action to stop that
struggle from occurring.”

About Mead Johnson Nutrition

Mead Johnson Nutrition has been established in 1905. For
more than a century, Mead Johnson Nutrition has led the way in developing safe,
high-quality, innovative pediatric nutrition products, guided by the mission to
nourish the world’s children for the best start in life. The brand operates
Mead Johnson Pediatric Nutrition Institutes worldwide. These centers connect
Mead Johnson Nutrition’s researchers to scientists and healthcare professionals
around the world, putting the brand at the forefront of pediatric nutrition
science.

 

Mead Johnson Nutrition (Hong Kong) Limited has been landed
for a half century, providing Hong Kong parents with high quality,
science-based products, various parenting information and professional advice,
gaining trust and support from parents.

 

Mead Johnson Nutrition’s scientists and healthcare
professionals are paying affords on the formula for children with special
nutrition needs and Mead Johnson Nutrition is a very few brands that insists to
produce the formula for metabolic disorders’ children, giving hopes to them.

 

For more information visit http://www.meadjohnson.com.hk/

About RB

RB* is driven by its purpose to protect, heal and nurture
in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and
nourishment a right, not a privilege, for everyone.

 

RB is proud to have a stable of trusted household brands
found in households in more than 190 countries. These include Enfamil,
Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil,
Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon,
Woolite, Air Wick and more.  20 million RB products a day are bought by
consumers globally.

 

RB’s passion to put consumers and people first, to seek out
new opportunities, to strive for excellence in all that we do, and to build
shared success with all our partners, while doing the right thing, always is
what guides the work of our 40,000+ diverse and talented colleagues worldwide.

 

For more information visit www.rb.com

 

*RB is the trading name of the Reckitt Benckiser group of
companies

About PR Awards 2020

PR Awards 2020 is organized by MARKETING magazine as the
definitive awards programme for PR practitioners on both the client and agency
side. Designed to recognise outstanding work in the PR and communications
industry, there are 27 enterable categories offered to reflect the diverse
industry verticals and disciplines across the public relations spectrum. For
more information, please visit: https://awards.marketing-interactive.asia/prawardshk/

About Marketing Magazine

Marketing Magazine is a
division of MARKETING INTERACTIVE, which is Asia’s leading source of
advertising, marketing and media intelligence reaching out to CMOs across
Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. With a
massive audited circulation of 24,673 copies (ABC audited) and over 200,000
subscription in its daily newsletter by professionals across Asia, MARKETING
INTERACTIVE has one of the highest readerships across the region. Besides,
MARKETING INTERACTIVE has brough together thousands of thought leaders in
marketing, mar-tech business industry through hosting numerous flagships event
across Asia for more than a decade. For more information, please visit: https://www.marketing-interactive.com/.