MAMA debuts �Worldwide Icon of the Year� Award Category and Fans can Submit their Votes Exclusively on Twitter

For 10^th anniversary
celebration, MAMA gives worldwide Kpop fans multiple real-time voting on
Twitter, from “Worldwide Icon of the Year” award in Japan to “Best Asian Style
Award” in Hong Kong

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SEOUL, SOUTH KOREA - Media OutReach - 11 December 2018 - Twitter and Mnet Asian
Music Awards (MAMA), the biggest music festival in Asia, has joined hands again
to engage Kpop fans worldwide on Twitter. To commemorate its 10^th
anniversary, MAMA’s partnership with Twitter has expanded to include a brand
new category — “Worldwide Icon of the
Year”. This is in addition to voting for the “Best Asian Style Award” in Hong Kong, viewing of the red carpet
live streams on Twitter for both Japan and Hong Kong, and joining in the #2018MAMA
conversations with customised emojis. From voting for their favourite Kpop
artistes/bands to keeping updated on the live events, Twitter is the best place
for Kpop fans all over the world to be a part of the 10^th MAMA
Awards Ceremony, find out what’s happening in real-time and to talk about it
with other Kpop fans.

 

Embeddable Tweet: https://twitter.com/MnetMAMA/status/1071601497748594688

Real-time
voting for the first-ever “Worldwide
Icon of the Year” award will be held during the 2018 MAMA Fans’ Choice in Japan award ceremony from 19:00 to 21:00
JST on 12 December 2018, and this voting process will take place exclusively on Twitter. Fans are
required to include both the #MAMAVOTE
hashtag and the artistes/bands’ official hashtag (#ARTISTNAME) within their
Tweet for their votes to be considered valid.

 

The top 10 nominees for the “Worldwide Icon of the Year” will be
announced during the Fans’ Choice in
Japan segment of 2018 MAMA in Japan. These 10 artistes/bands shortlisted
for the award were selected through a series of pre-voting based on a
combination of Twitter votes, official MAMA voting on their website and Music
Video online views from 1 November to 9 December 2018. Follow the MAMA official
Twitter account @MnetMAMA
to find out the 10 nominees in real time to start the Twitter voting process!

 

2018
MAMA Red Carpet Live Stream and Best Asian Style Award

The 2018 MAMA’s red carpet ceremony will
also be live streamed through a special live page  (https://twitter.com/i/events/1070115068908462080)
for fans to get a closer look at their favourite artistes/bands’ red carpet
looks. As part of the expanded partnership, MAMA will live stream both red
carpet ceremonies in Japan from 17:00 JST on 12 December and in Hong Kong from
17:00 HKT on 14 December.

 

Embeddable Tweet: https://twitter.com/MnetMAMA/status/1071298356570255360

 

Fans can also vote in real-time on
Twitter during the 2018 MAMA in Hong
Kong red carpet ceremony on 14 December at 17:00 HKT for their favourite
artistes/bands to win the “Best Asian
Style Awards” with the hashtags #MAMARedCarpet
and #ARTISTNAME. Kpop artistes/bands with the most number of Tweet votes from
the red carpet will be awarded the Best Asian Style prize during the Hong Kong
ceremony.

 

Join the Twitter conversation with
exclusive 2018 MAMA Emojis

Twitter
launched three emojis in celebration of MAMA’s 10^th anniversary.
Tweeting the hashtags #2018MAMA
or #MAMA10 will generate a flame
shaped emoji, symbolising the fans’ passion and enthusiasm for their favourite
artistes/bands. Tweeting #LikeMAMA
will generate a second emoji, the MAMA logo in the shape
of heart, to express the love from Kpop fans. Lastly, a third emoji will be of
a red carpet, appearing when fans Tweet #MAMARedCarpet.
Kpop fans around the world can use any of these hashtags to see and join the
2018 MAMA conversation on Twitter right now.

 

Embeddable Tweet: https://twitter.com/MnetMAMA/status/1070951890916040704

 

The 10^th anniversary of the
global Kpop music festival is held in Korea on 10 December 2018, in Japan on 12
December 2018, and in Hong Kong on 14 December 2018. Top Kpop artistes/bands
including BTS (@BTS_twt),
GOT7 (@GOT7official), Wanna One (@WannaOne_twt), TWICE (@JYPETWICE), IZ*ONE (@official_IZONE) and others will
be starring in this special 10^th edition of 2018 MAMA. Follow the
official 2018 MAMA account on Twitter (@MnetMAMA)
for exclusive performances and behind-the-scene footage!

 

Here
are some of the top fan Tweets for the #2018MAMA conversation on
Twitter so far:

 

• Embeddable Tweet: https://twitter.com/MnetMAMA/status/1071323606406246400

 

• Embeddable Tweet: https://twitter.com/sabyarts/status/1071424521926656001

 

• Embeddable Tweet: https://twitter.com/Wanna_trade_/status/1071101555854753792

 

• Embeddable Tweet: https://twitter.com/SeoJisoosNim/status/1071768004466159621

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