DUBLIN–(BUSINESS WIRE)–The “Customer Experience Management Study – Malaysian Telecommunications Sector 2021” report has been added to ResearchAndMarkets.com’s offering.
The study uses the proprietary Customer Experience Index and the widely adopted Net Promoter Score methodologies to gain insights into the interactions between customers and telecommunications providers.
Customer experience is the accumulation of a customer’s experiences throughout his/her journey with a supplier across functions, products, services, and touchpoints. In this study, the publisher examines customer experience in the telecommunications sector in Malaysia, with a focus on the critical factors that influence customer behavior throughout the stages of consumer decision-making – pre-purchase, purchase, and post-purchase.
With the growth of smartphone users in Southeast Asia, Malaysia continues to maximize opportunities in the telecommunications sector, particularly when individuals use smartphones and other mobile devices for personal and business purposes. The publisher’s Customer Experience Management study explores how customers perceive their local telecommunications providers through the touchpoints they use during the pre-purchase, purchase, and post-purchase stages.
Key Topics Covered:
1. Research Methodology
2. Executive Summary
3. CEM Study – Malaysian Telecommunications Sector 2021
4. Understanding Behavior across the Life Cycle – Pre-purchase, Purchase, Post-purchase
5. CEI Analysis
6. Customer Experience Solutions
For more information about this report visit https://www.researchandmarkets.com/r/fwfhy8
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Laura Wood, Senior Press Manager
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