Madame Tussauds Singapore Unveils Unique Wax Figure of Bollywood Legend Sridevi

SINGAPORE -�Media OutReach - 4 September 2019 - Madame
Tussauds Singapore, together with Boney Kapoor, Janhvi Kapoor, Khushi Kapoor,
today unveiled Sridevi’s first and only wax figure crafted in memory of the
legendary actress today. The family was joined by Sridevi’s closest relatives —
her sister Srilatha Yanger, brother-in-law Sanjay Ramaswamy and Boney Kapoor’s
brother; actor and producer, Sanjay Kapoor — as well as Noreen Khan from the
International Indian Film Academy Awards (IIFA) and other distinguished guests from India and overseas.

Mr. Boney Kapoor leaving a message on the Sridevi memorial wall at Madame Tussaud’s Singapore

Janhvi Kapoor perusing her mother, Sridevi’s wax figure at Madame Tussaud’s Singapore

Khushi Kapoor, Boney Kapoor and Janhvi Kapoor at the unveiling of Sridevi’s wax figure at Madame Tussaud’s Singapore 

Close friends and family at Madame Tussaud’s Singapore’s unveiling of Sridevi’s wax figure, including Sridevi’s sister, Sreelatha Sanjay (second from left) and niece, Asmitha S. Ramaswamy (first from left)

The
unveiling took place in the Ultimate Film Star Experience (UFSE) zone, where the
exclusive figure took pride of place in front of a special memorial wall backdrop,
containing tribute messages from Sridevi’s fans from all over the world. After the launch, Sridevi’s figure will
join other Bollywood stars in the UFSE zone in her dedicated Mr. India movie poster set, where
visitors of Madame Tussauds Singapore can leave messages on the memorial wall next
to the set.

Her
wax figure is based on a still from her iconic performance of the song “Hawa
Hawai” from the movie Mr. India. A
cult classic, Mr. India holds special
meaning for Sridevi and her family as the film was produced by her husband
Boney Kapoor.  The movie was the second
highest-grossing Indian film in 1987 and remains hugely popular 32 years on.

 

Fans posing with Sridevi’s wax figure on the
Mr. India movie poster set in Madame Tussauds Singapore

 

“Together
with Madame Tussauds Singapore, we chose her iconic pose from the song ‘Hawa
Hawai’. This holds special meaning as it was also what she sang at her first
live stage performance at Hope ’86 in Mumbai and Calcutta. There have been
numerous cover versions of the song in various films but none of them have come
anywhere close to her performance. ‘Hawa Hawai’ has a special place in the
hearts of our family and her millions of fans,” says Boney Kapoor.

 

Apart from Sridevi’s dedicated family, the launch
event was also supported by Lavania Hajji and her team from Dance Embassy, as
well as the International Indian Film Academy Awards. Andre Timmins, the Founder and Director of
IIFA said, “This is a truly special moment to be
honouring the legacy of the late Sridevi who has always been a close friend of
IIFA and supported us over the years as an award-winning performer.  This
is a wonderful opportunity for fans around the world to see her at Madame
Tussauds Singapore and continue celebrating their love and adoration for her.”

“We
are honoured to have Sridevi’s first and only figure joining our Ultimate Film
Star Experience (UFSE). The occasion is made extra special with Sridevi’s
family with us for the unveiling. We thank them for their time and effort in
collaborating with us,” said Alex Ward, General Manager of Madame
Tussauds Singapore. “With such an important addition to the UFSE, we look
forward to welcoming more fans from around the world as we also continue to add
more exclusive celebrity content to the zone.” 

 

The
newly launched UFSE spanning 2,500 sq ft, brings guests on a journey through the
glitz and glamour of Indian cinema culture from the moment they step through
the doors. The world’s largest celebration of Indian superstars, this unique
experience utilises cutting-edge technology like Kinect and AR to give visitors
the chance to be part of the limelight: https://youtu.be/EmLdC8Vhzq4

About Madame Tussauds

Madame Tussauds is the
ultimate celebrity experience and the world’s best known and most popular wax
attraction. There are currently 24 Madame Tussauds attractions around the
world.  Each of the attractions is unique
and tailored to the host city and visitor demographic to feature both local as
well as international figures. These attractions are continually endorsed by
celebrities, sports stars, royalty and global politicians.

 

Founded in London in 1835,
Madame Tussauds’ amazing wax figures are so high quality and so lifelike that
even the celebrities themselves do a double take when they see them — and all
in stunning interactive themed sets designed to excite, amaze, and surprise,
including some with unique animated features! And, with no bars, ropes or
barriers around the figures, visitors will have no problem believing that they
really are standing beside their heroes and the photographs taken with
favourite stars will be a special memory for ever.

 

The result of 200 years of
expertise and painstaking research every figure takes Madame Tussauds’ gifted
sculptors a minimum of three months to make, and costs more than $300K
(Singapore dollars). Most contemporary figures are also produced following sittings
with the celebrities themselves and are the result of hundreds of separate
measurements, hours matching skin tone, eye and hair colour — with every
individual hair inserted separately. Celebrities and film studio wardrobe
departments often supply clothing for their figures, or designers will
reproduce significant or iconic outfits as exact replicas, only for Madame
Tussauds. Inclusion in one of Madame Tussauds attractions around the world is
seen as a huge honour and recognition of an individual’s contribution, status
and achievement.

About Merlin Entertainments plc

MERLIN
ENTERTAINMENTS plc is the leading name in location-based, family entertainment.
Europe’s Number 1 and the world’s second-largest visitor attraction operator,
Merlin now operates more than 110 attractions, hotels and holiday villages in
23 countries and across 4 continents. The company aims to deliver memorable and
rewarding experiences to its almost 63 million visitors worldwide, through its
iconic global and local brands, and the commitment and passion of its managers
and 26,000 employees (peak season). 

 

Merlin
currently has different brands in Asia including Madame Tussauds, LEGOLAND
Parks and Resorts, SEA LIFE and LEGOLAND Discovery Centre Visit http://www.merlinentertainments.biz/ for more information.