Madame Tussauds Singapore Honours Iconic Bollywood Legend Sridevi

SINGAPORE -�Media OutReach - 13 August 2019 – As a tribute to Bollywood icon Sridevi, Madame Tussauds Singapore announces
the launch of her exclusive wax figure, crafted in memory of the legendary
actress to coincide with what would have been her 56^th birthday
today.

 

Sridevi’s
wax figure is the only one of its kind in the world and an exclusive addition to
Madame Tussauds Singapore. Created posthumously, a team of 20 skilled artists worked
closely with Sridevi’s family over the course of five months to replicate her
pose, expressions, make-up and iconic outfit. “It was a privilege to recreate
such a legendary star in close collaboration with her family,” said Lizzie
Parkinson, Costumier from Merlin Magic Making team in the UK. “What
made this project particularly challenging and interesting was the recreation
of her outfit. Her crown, cuffs, earrings and dress brooch were 3D-printed, and
went through numerous tests to achieve the level of detail needed. It was a joy
to see everyone’s work come together and we look forward to unveiling the
figure soon.”

 

The
figure will be officially launched in early September by Sridevi’s husband Boney Kapoor, Indian film producer, and his two
daughters, Janhvi Kapoor and Khushi Kapoor. He says, “I am touched that Madame
Tussauds is honouring my wife, Sridevi Kapoor, and her work by having her
figure immortalised. I, along with my family will be a part of the occasion
when the figure is unveiled in Madame Tussauds Singapore at the Ultimate Film
Star Experience. We hope this exhibit can be a place for everybody to continue
paying their tributes to her.”

 

Placed
at a Mr. India set in the Ultimate Film Star Experience (UFSE) zone, the figure
will be accompanied by a special memorial wall where Sridevi’s fans can leave
their tribute messages. There will also be lucky fans from Madame Tussauds
Singapore’s social media pages selected to join the event and witness the
unveiling of the star’s wax figure along the family. Further details will be
announced on their official Facebook, Instagram and Twitter pages.

 

Alex
Ward, General Manager of Madame Tussauds Singapore said, “Sridevi is an icon in Indian cinema
and the Ultimate Film Star Experience (UFSE) zone would not be complete without
her. We are honoured to play a part in keeping her legacy alive in Madame Tussauds
Singapore and look forward to unveiling the commemorative wax figure, the first
and only one of its kind in the world, with Sridevi’s family soon.”

 

Sridevi
is one of the most influential actresses of Indian cinema, inspiring numerous
actresses and amassing hordes of fans worldwide. Regarded as the first female
superstar of Indian cinema, she redefined the importance of female leads in
India’s largely male-dominated film industry. Sridevi won countless accolades
during her lifetime, including the prestigious National Film Award, the Nandi
Award, as well as the Padma Shri. She established herself in Bollywood in a
career that spanned five decades.

 

The
newly launched UFSE spanning 2,500 sq ft, brings guests on a journey through
the glitz and glamour of Indian cinema culture from the moment they step
through the doors and join the world’s largest celebration of Indian
superstars. The unique experience utilises cutting-edge technology like Kinect
and AR to give visitors the chance to step into the limelight: https://youtu.be/EmLdC8Vhzq4

About Madame Tussauds

Madame Tussauds is the
ultimate celebrity experience and the world’s best known and most popular wax
attraction. There are currently 24 Madame Tussauds attractions around the
world.  Each of the attractions is unique
and tailored to the host city and visitor demographic to feature both local as
well as international figures. These attractions are continually endorsed by
celebrities, sports stars, royalty and global politicians.

 

Founded in London in 1835,
Madame Tussauds’ amazing wax figures are so high quality and so lifelike that
even the celebrities themselves do a double take when they see them — and all
in stunning interactive themed sets designed to excite, amaze, and surprise,
including some with unique animated features! And, with no bars, ropes or
barriers around the figures, visitors will have no problem believing that they
really are standing beside their heroes and the photographs taken with
favourite stars will be a special memory for ever.

 

The result of 200 years of
expertise and painstaking research every figure takes Madame Tussauds’ gifted
sculptors a minimum of three months to make, and costs more than $300K
(Singapore dollars). Most contemporary figures are also produced following
sittings with the celebrities themselves and are the result of hundreds of
separate measurements, hours matching skin tone, eye and hair colour — with
every individual hair inserted separately. Celebrities and film studio wardrobe
departments often supply clothing for their figures, or designers will
reproduce significant or iconic outfits as exact replicas, only for Madame
Tussauds. Inclusion in one of Madame Tussauds attractions around the world is
seen as a huge honour and recognition of an individual’s contribution, status
and achievement.

About Merlin Entertainments plc

MERLIN
ENTERTAINMENTS plc is the leading name in location-based, family entertainment.
Europe’s Number 1 and the world’s second-largest visitor attraction operator,
Merlin now operates more than 110 attractions, hotels and holiday villages in
23 countries and across 4 continents. The company aims to deliver memorable and
rewarding experiences to its almost 63 million visitors worldwide, through its
iconic global and local brands, and the commitment and passion of its managers
and 26,000 employees (peak season). 

 

Merlin
currently has different brands in Asia including Madame Tussauds, LEGOLAND
Parks and Resorts, SEA LIFE and LEGOLAND Discovery Centre Visit http://www.merlinentertainments.biz/ for more information.