Lucky Labs: IT Companies Introduce a Corporate Social Responsibility Culture in Ukraine

Kyiv, Ukraine, October 29, 2018 –(PR.com)– Corporate social responsibility became popular several decades ago. In the United States, large corporations, medium-sized and small businesses are engaged in social projects for the benefit of society.

In the Ukraine, corporate social responsibility (CSR) practice is still developing. Social activity is directed to the spheres of ecology, infrastructure development, organization of advanced training courses, etc. Another popular type of corporate social responsibility in the Ukraine is charity and material assistance upon request. All these activities are extremely important, but they are mostly short-term in nature as one-time assistance or participation in a project lasts several months.

Long-term social projects in commercial companies in the Ukraine are much less common. IT companies are the most active in this direction. This is a popular and promising activity in which many young people engage. The new generation of Ukrainians has been brought up on European values and is trying to bring a social component to companies� activities.

“Social projects are an integral part of our company’s activities and the lives of our employees. Few years ago, we decided to focus on youth development, provide children with opportunities for interesting and high-quality education to expand their horizons. This is how LuckyBooks project started. Within this project, we have been engaged in publishing and free distribution of popular science literature for teenagers in Ukrainian language for two years. At the moment, the project books are already represented in dozens of libraries in different regions of Ukraine. But we focus on the eastern regions of the country, where hostilities take place and it is much more difficult for children to develop. Our employees not only hand over books to these regions, but also regularly come to meet children in libraries and boarding schools with lectures and gifts,” the press service of Lucky Labs, one of Top 15 largest IT-companies in Ukraine, says.

While publishing and distributing books, the company got to know the situation in Ukrainian libraries. The external and internal appearance of many libraries has not been changed since the 1980s. Lucky Labs joined a project to create an open space in the country’s children’s libraries as part of the Libraries of Future project. In one of the libraries, over which the company took patronage, there are regular free courses on programming for children.

“While taking part in projects related to book publishing and libraries, one of our employees offered to expand our activities and open board games rooms in libraries. Thus, the project #D20 appeared within which several children’s game rooms were opened this year,” the company’s press service informs.

The target audience of all these projects is schoolchildren. The company believes that it is at this age that children need to be given maximum opportunities to develop. Recently, Lucky Labs has begun working with students. This year, the company became a partner of the network of academic business incubators YEP! This initiative is aimed at developing youth entrepreneurship and supporting talented students who offer innovative ideas and startups.

Lucky Labs develops software products for marketing, gaming and financial industries. The company’s portfolio includes more than 100 mobile and desktop applications. The company sells its products on the western market and in the Asian countries. Today, 950 people work in the Ukrainian offices of Lucky Labs.