Award-winning Angolan beer sets sights on Chinese market.
�
SHANGHAI, CHINA -�Media
OutReach�- 06
Nov 2019 - Only three years
after its launch, Angolan beer brand Luandina won an international gold medal
and, this week, attended the China International Import Expo
(CIIE)�highlighting the brand's global expansion.
�
The medal was handed down by the Monde
Selection, an annual international award based in Brussels dedicated to finding
the world's highest quality products.
�
Luandina, Angola's first 100% native beer brand, won the gold quality label, one of
the four rankings available -- similar to the Michelin-star rating system.
�
The company is owned by Angolan beverage giant
Sodiba, a private venture run by Africa's most successful investor Isabel dos
Santos.
�
Luandina's name comes from a feminization of Angola's capital Luanda, and
received the gold quality award from Monde Selection in Rome earlier this year.
�
On 5 November, dos Santos represented Sodiba at
the CIIE, underlining the global impact Angolan beer is making.
�
Luandina was established in 2016, and started
exporting to China and other countries in 2018.
�
It faced stiff competition in the form of Cuca,
the country most well-known beer brand established by Portugal during its
colonisation of the southern African country.
�
Despite these challenges, Luandina has already
has a gold medal under its belt, and the Chinese market in its sights.
�
Follow us on Social Media:
Vimeo
�
http://www.sodiba.com/pt/
