SHENZHEN, China--(BUSINESS WIRE)--Recently, the Eatern Yixiang - China Fashion Gala has opened with great anticipation. As a fashion name card to help build Shenzhen into a global fashion capital and enhance the international influence of China’s jewelry brands, the Industry and Information Technology Bureau of Shenzhen Municipality, Commerce Bureau of Shenzhen Municipality, and Luohu District People’s Government of Shenzhen served as the guiding units for this event. It was sponsored by Shenzhen International Jewelry and Jade Comprehensive Trade Platform and Shenzhen Gold and Jewelry Culture Research Association. It was co-organized by the Innovative Design and R&D Platform of 100 Global Jewelry Designers.

With the theme of “Promoting the International Influence of China’s Jewelry Brands Through Product Strength”, the event relies on the development advantages of Shenzhen’s fashion industry chain and supply chain to extract and showcase the contemporary value and global significance of China’s excellent traditional culture.

The biggest highlight of this gala is the award ceremony. The organizing committee spent two years selecting works themed “Living Like Summer Flowers” from Chinese jewelry companies, and invited 35 fashion experts from around the world, such as Cartier and Bulgari experts, to conduct professional evaluations. The final selection carried the mission and responsibility of representing China in spreading the beauty of Eastern Yixiang to the global fashion industry (Eastern Yixiang: the image of the East/Eastern Imagery).

The first, second and third prizes of Creativity Award in the Design of Jewelry were awarded in the main competition unit. The first prize was won by KYLIN LUCKY’s Peony, GEMHORN’s Rosy Days, ALLOVE’s Phoenix, FONIKS’s Emerald Ring and Brooch, and Guoyu’s Dragon Flying Across the World, which demonstrated the product design creativity of China’s jewelry brands and the exquisite skills of Chinese traditional jade craftsmanship, showcasing the product strength of China’s jewelry brands. The first prize of Best Overall Styling was won by VM Jewelry, which is also the first time that China’s jewelry industry has set up an award for “overall styling”, reflecting the beauty of matching high-end jewelry and high-end fashion garments.

The grand opening of the Eastern Yixiang - China Fashion Gala signifies the true transformation of China’s jewelry brands from cultural confidence to cultural consciousness, a new beginning for reshaping the discourse power of Chinese fashion, and the continuous development and advancement of China’s jewelry and fashion industry.

Eastern Yixiang - China Fashion Gala will be held once a year. Through continuous promotion and publicity, it will create a fashion highland for China’s jewelry brands, highlighting the impact of China’s jewelry brands, enhancing the international and domestic influence of China’s jewelry. It aims to achieve the ultimate goal of international influence of “China as a Global Jewelry Capital” with the advantage of “Shenzhen As China’s Jewelry Capital”, providing continuous support for the revival of China’s fashion industry.

https://youtu.be/RpGtfYOuIYU

Contacts

Farah Zhao

[email protected]
https://youtube.com/@chinafashiongala
Address: Floor 28, Block B, Shuibei Jinzhan Jewelry Building, Shenzhen